Ford Motor Company
Company: Ford Motor Company, Dearborn, MI
Company Description: Ford Motor began a manufacturing revolution with mass production assembly lines in the early 20th century, but today, it is one of the world's largest automakers. Ford manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln.
Nomination Category: Sales Awards Individual Categories
Nomination Sub Category: Worldwide VP of Sales of the Year
Nomination Title: Jim Farley, Group Vice President for Global Marketing, Sales and Service.
Tell the story about what this nominee achieved since the beginning of July 2010 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
This is an honorary nomination as chosen by the Stevie Awards.
In 2010 , Ford experienced its second year of market share gains under the
leadership of Jim Farley, Ford’s Group Vice President for global marketing,
sales and service.
Farley's achievements at Ford include improving overall operation fitness of the
company's marketing and sales operations, his work to globally align the brand,
and integration of the global marketing and sales team. In addition, he was
instrumental in positioning Ford's operations in Canada, Mexico and South
America for continued future growth
(Farley) has been instrumental in building the Ford brand to unprecedented
strength in North America," Ford CEO Alan Mulally said in a statement announcing
his promotion.
ACHIEVEMENTS
In August 2010, Jim Farley was named the Group VP for global sales, marketing
and service, the first time Ford ever put all those roles into a single global
leader. Farley realized greater efficiencies in sales and marketing costs and
worked to create a single brand message “ONE FIORD” to improve Ford’s
favorability. As a result, Ford has experienced significant gains in market
share and improved brand acceptance by consumers and the marketplace…all without
a government bailout!
• In marketing, centralizing the message away from regional efforts led to
advertising cost reduction from 15% of production to 5%.
• In brand favorability, Farley worked to understand the weaknesses and has
achieved improved favorability on fuel economy,, safety, innovation and quality.
• Understanding their customers and their needs, Ford’s product pipeline
reflects those needs, with Ford Sync mobile communications system and EcoBoost
fuel saving technology, and gives ford more leverage in pricing.
• Under Farley’s leadership,. Ford is also utilizing social and digital media,
launching new campaigns via Facebook, YouTube and twitter, with significant
centralized cost savings while reaching customers directly.
• Ford was named Marketer of the Year in Dec 2011 by Edmunds.com for releasing
“several spot-on new models” and “significant market share gains”
MOVING FORWARD
Working to analyze the needs and preconceptions of their customers while leading
sales and marketing for ONE Fiord, the company is well positioned to deliver the
products customers want.
Farley 48, is championing Ford’s marketing plunge into the digital age: It
earmarks a quarter of its entire advertising budget for online efforts - or
about double what J.D. Power and Associates says will be the average digital
media spend in 2012.
“…the next 24 months will be really the most exciting for us at Ford, “Farley
speaking to Barclays Capital in November 2011
Farley is on the short list to replace to succeed CEO Mulally.
“Ford is aggressively committed to go after the high-end luxury market with
products that will compete favorably with Mercedes, Audi and BMW”. He told Wards
Dealer Business (Dec 2011).
List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://media.ford.com/article_display.cfm?article_id=35778 Sales top 2 Million
http://media.ford.com/article_display.cfm?article_id=35172 Facebook Focus
http://media.ford.com/article_display.cfm?article_id=25169 Ford Sync
http://media.ford.com/article_display.cfm?article_id=26998 Biography
http://media.ford.com/images/10031/EcoBoost.pdf
Provide a brief (up to 100 words) biography about the nominee:
James D. Farley, Jr. is Ford Motor Company's group vice president, global
marketing, sales and service, effective Aug. 1, 2010. In this role, Farley is
the company’s most senior marketing leader, reporting directly to Alan Mulally,
Ford’s president and chief executive officer. His appointment marks the first
time Ford has a single global leader for marketing, sales and service. Just
prior to this position, Farley was group vice president, global marketing and
Canada, Mexico and South America. He had added responsibility for Ford's
operations in Canada, Mexico and South America in September 2009. Farley joined
Ford in November 2007.