Company: Medtech College, Atlanta, GA
Entry Submitted By: O'Connell & Goldberg PR
Company Description: A healthcare education and continuing professional development brand, Medtech College is a nationally accredited post-secondary network of colleges and institutes with the goal of advancing healthcare career training. Working hand-in-hand with students to provide an exceptional learning environment, Medtech College helps them create an extraordinary new future for themselves.
Nomination Category: Management Categories
Nomination Sub Category: Management Team of the Year - Consumer Services Industries

Nomination Title: Medtech College Management Team

Tell the story about what this nominated management team achieved since January 1 2013 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

No industry is more imperious than postsecondary education. Students must follow instructors'/advisors’ direction, or risk being left behind. Seeking to change that, Medtech College was created on a customer service platform…not an administrative one. This team’s ability to drive success based on regulatory excellence, student and associate experiences is changing the educational paradigm – a feat worthy of recognition.

Led by President/CEO John L. Hopkins’ vision and focus, Medtech is passionately committed to customer service in education. To ensure that commitment’s always front and center, Hopkins assembled a dream team of management specialists with a combined 88 years of postsecondary education experience.

Operational excellence is crucial to Medtech’s goal: “Be Extraordinary.” COO Bobby Reese instills precision and routine into campus academic programs and day-to-day operations, leading the school toward that goal. In an industry that’s under constant government scrutiny, regulatory excellence is paramount. Chief Regulatory Excellence Officer Elaine Neely moves Medtech beyond mere compliance, instituting standards that exceed industry requirements to ensure exemplary performance. Jointly, the team’s experience and their initiatives produce successful outcomes.

To drive company success, management typically starts with strategy. Medtech College’s visionary managers chose a uniquely different path, focusing first on culture. Rather than concentrating power at the top, executives involve associates in all major decisions…not just informing them afterward.

Led by Hopkins’ passion for customer service, the executive team understands this “tribal” culture fosters greater harmony and cooperation, AND defines what Medtech is – a whole that’s truly the sum of its parts. Abiding by the philosophy of “culture trumping strategy,” they embrace a cultural environment, created through associate input, that makes Medtech an extraordinary place to work.

Hopkins and his executive team constantly seek to enhance “extraordinary” in the workplace and, by extension, student learning environments. Recently enhanced projects include:

•Medtech’s WIDS (Worldwide Instructional Design System) curriculum initiative to standardize more than 100 program versions at our campuses. This massive alignment ensures programs, wherever they’re taught, share the same objectives, competencies, standards, and outcomes, enabling associates to more efficiently and creatively contribute to master-planning.

•An uncommon faculty development process built around instructor coaches whose sole responsibilities are to evaluate and provide creative energizing class presentation concepts, providing Medtech associates the guidance and tools to be extraordinary.

•With a culture and learning environment based on customer service, Medtech’s independent, unannounced Mystery Shopper program is anything but typical; shoppers actually enroll in classes to evaluate financial aid procedures, orientation, classroom experiences, and more.

Medtech’s customer service model is propelled by state-of-the-art Admissions and Marketing operations. In an economy where student enrollments dropped dramatically industry-wide, Medtech’s new customer generation rose 22%. A four-year-old company outperformed competitors with decades of experience; in fact, Medtech’s consistently posted year-over-year revenue growth and a 20% five-year compound annual growth rate. From less than $16 million in revenues four years ago, it’s reaching $100+ million today.

Led by John Hopkins, the management team took education from imperious to customer-focused by adhering to Medtech’s distinctions – Customer Service (students), Associate Experiences, Regulatory Excellence…in Every moment, building the acronym and rallying cry “C.A.R.E.” within a unique “tribal” culture. These leaders are game-changers; it shows in Medtech’s industry-leading performance results.

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Provide brief (up to 200 words total) biographies of the key members of the management team:

The senior management team at Medtech is comprised of seven executives with decades of experience in education, healthcare, hospitality, corporate culture and people resources, finance, regulatory compliance, marketing and brand building. Led by President and CEO John Hopkins, the Medtech executive management team has transformed the company, creating industry-leading growth that has expanded Medtech into seven states and the District of Columbia.

Executive team members include COO Bobby Reese, CFO Dan Streek, Chief Regulatory Excellence Officer Elaine Neely, VP Cultural Transformation Wesley Debnam, SVP Admissions Mike Miller, and SVP Marketing Rich Schechter.