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Marketing Awards

Awards in these categories will be presented at The 17th Annual American Business Awards® banquet on Tuesday, June 11, 2019 at the Marriott Marquis Hotel in New York City. Learn about the judging and awards process here.

Marketing Campaign - Industry Categories
Marketing Campaign - Specialty Categories
Marketing Professional Categories

Marketing Campaign of the Year - Industry Categories

Marketing Campaign of the Year - Agricultural / Industrial / Building
GOLD STEVIE® WINNER:
Honeywell, Phoenix, AZ: Deep Reach: “Human” Expertise Advances Industrial Cybersecurity

Marketing Campaign of the Year - Automotive - Aftermarket
GOLD STEVIE® WINNER:
Publicis Sapient, Atlanta, GA: 2018 Bridgestone Performance Institute

Marketing Campaign of the Year - Beauty
GOLD STEVIE® WINNER:
Blue Wheel Media, Birmingham, MI: Erno Laszlo - Engineered Beauty
BRONZE STEVIE® WINNERS:
Investis Digital, New York, NY: Investis Digital + tarte cosmetics Facebook Advertising
Lycored, Orange, NJ: Letters of Love Tour

Marketing Campaign of the Year - Beverages - Alcohol
GOLD STEVIE® WINNER:
Anheuser-Busch InBev, St. Louis, MO: Cleveland Browns Victory Fridge Campaign

Marketing Campaign of the Year - Corporate Reputation/Professional Services
GOLD STEVIE® WINNER:
American Speech-Language-Hearing Association, Rockville, MD: ASHA Value of the CCCs Campaign

Marketing Campaign of the Year - Electronics
GOLD STEVIE® WINNER:
JBL Harman, Stamford, CT: JBL Fest
SILVER STEVIE® WINNER:
BDA, Woodinville, WA: Power A’s Enhanced Wireless Controller Launch for Nintendo Switch

Marketing Campaign of the Year - Financial Products & Services
GOLD STEVIE® WINNER:
Western Union, Denver, CO: One year in the dark
BRONZE STEVIE® WINNERS:
BMO Financial Group, Chicago, IL: Better Conversations. Better Outcomes. Podcast.
MetLife, New York, NY: Financial Footsteps: Getting it Right in Your 20s and 30s - Your Money Today, Your Money Tomorrow

Marketing Campaign of the Year - Government / Institutional / Recruitment
GOLD STEVIE® WINNER:
Virginia Economic Development Partnership, Richmond, VA: Virginia HQ2
SILVER STEVIE® WINNER:
Pasadena Water and Power, Pasadena, CA: Power UP Pasadena - Electrification Initiatives in a Green City
BRONZE STEVIE® WINNER:
Georgia Commute Options, Atlanta, GA: Drive Change

Marketing Campaign of the Year - Healthcare - Disease Education & Awareness
GOLD STEVIE® WINNER:
GuideWell Connect, Jacksonville, FL: The Amazing Heart Race – Augmented Reality Experience
BRONZE STEVIE® WINNER:
Anne Arundel Medical Center, Annapolis, MD: Healthy Minds Campaign

Marketing Campaign of the Year - Healthcare – Rx - Consumer/DTC
GOLD STEVIE® WINNER:
GOLD PR, Irvine, CA: Invisalign 'Made to Move' Teen Influencer Campaign, The Next Chapter

Marketing Campaign of the Year - Healthcare - Services
GOLD STEVIE® WINNER:
UCHealth Aurora, CO: UCHealth's Rock Your Routine

Marketing Campaign of the Year - Home Furnishings & Appliances
GOLD STEVIE® WINNER:
Blue Wheel Media, Birmingham, MI: Marygrove Awnings - Continued Success

Marketing Campaign of the Year - Insurance
GOLD STEVIE® WINNER:
Chubb Insurance North America, Warren Township, NJ: Chubb North America Personal Risk Services' Chubb Cousins campaign
SILVER STEVIE® WINNER:
Mercer Health & Benefits, Urbandale, IA: Mercer Auto/Home Mailing with Informed Delivery
BRONZE STEVIE® WINNERS:
Applied Underwriters, Foster City, CA: The Mighty Big Harvest - 2018
RiverSource Insurance, Minneapolis, MN: New Adoptee Campaign
RiverSource Life Insurance Company, Minneapolis, MN: 2018 YOLO Campaign

Marketing Campaign of the Year - Internet / Telecom
GOLD STEVIE® WINNER:
Cricket Wireless, Atlanta, GA: Cricket Wireless' Four for the Holidays
SILVER STEVIE® WINNER:
Valimail, San Francisco, CA: Dramatizing Email Impersonation … With Elvis Impersonators
BRONZE STEVIE® WINNERS:
Hearts & Science, New York, NY: AT&T Business and Quartz - What Happens Next
Klaviyo, Boston, MA: Beyond Black Friday (Klaviyo's Marketing Campaign)

Marketing Campaign of the Year - Media & Entertainment Companies
GOLD STEVIE® WINNER:
Forbes Media, Jersey City, NJ: Changemakers by Forbes BrandVoice & Cole Haan

Marketing Campaign of the Year - Restaurants
GOLD STEVIE® WINNER:
HMSHost, Bethesda, MD: HMSHost Food Fight for Veterans
SILVER STEVIE® WINNER:
Panda Express, Rosemead, CA: Panda Express Lunar New Year Campaign

Marketing Campaign of the Year - Software & Apps
GOLD STEVIE® WINNER:
Adaptiva, Kirkland, WA: Adaptiva's Microsoft Ignite Marketing Campaign: The SuperTech Experience
SILVER STEVIE® WINNERS:
Magnitude Digital, New York, NY: IDT Boss Revolution: Global Calling - Mobile App Campaign
ParkMobile, Atlanta, GA : ParkMobile Pro | Parking with All the Perks
BRONZE STEVIE® WINNER:
Applause, Framingham, MA: Applause Marketing Campaign of the Year: Retail. Engaged.

Marketing Campaign of the Year - Transportation
GOLD STEVIE® WINNER:
Freightquote, Kansas City, MO: Achieving Success through the Distribution of Valuable Content

Marketing Campaign of the Year - Travel / Tourism / Destination
GOLD STEVIE® WINNER:
Relic, Provo, UT: Bryce Canyon Country: Day Trips for Days

Marketing Campaign of the Year - Specialty Categories

Brand Experience of the Year - Business-to-Business
GOLD STEVIE® WINNER:
Google, San Francisco, CA: The Google Assistant Playground and Ride
SILVER STEVIE® WINNERS:
Accenture, Chicago, IL: Accenture Scores At The Big Game with the 2019 Atlanta Super Bowl Host Committee
BMO Financial Group, Chicago, IL: Banking For Where You Are.
Deloitte Risk and Financial Advisory, New York, NY: Deloitte Risk and Financial Advisory Disrupt D.C. 2018
EMI Strategic Marketing, Boston, MA: Creating a Memorable Brand Experience for C-Suite Executives with Account-Based Marketing
George P Johnson Experiential Marketing, Auburn Hills, MI: Cisco GSX 2018
JBL Harman, Stamford, CT: JBL Fest 2018
Pappas MacDonnell, Southport, CT: Panasonic North America Thought Leadership Research and Activation
Philips, Andover, MA: Philips at RSNA 2018
The XD Agency, Atlanta, GA: TradeRev Move Metal
BRONZE STEVIE® WINNERS:
Hearts & Science, New York, NY: AT&T Business and Quartz - What Happens Next
Merkle, Columbia, MD: Merkle’s 15th Annual Performance Marketing Executive Summit
Trilliant, Cary, NC: Experience Trilliant - An Immersive Brand Experience Campaign
Worldwide Clinical Trials, King of Prussia, PA: Worldwide Clinical Trials: Trojan Horse Brand Experience B2B

Brand Experience of the Year - Consumer
GOLD STEVIE® WINNER:
Hearts & Science, New York, NY: AT&T - More for your Riverdale Thing
BRONZE STEVIE® WINNERS:
Lycored, Orange, NJ: Letters of Love Tour
TD Bank, Mount Laurel, NJ: TD Sightings – Bringing a New Brand Platform to 'Life' at the Local Level

Branded Content Campaign of the Year
GOLD STEVIE® WINNER:
Cvent, McLean, VA: Cvent's Global GDPR Campaign
SILVER STEVIE® WINNERS:
GOLD PR, Irvine, CA: Invisalign 'Made to Move' Teen Influencer Campaign, The Next Chapter
Hearts & Science, New York, NY: AT&T - More for Your Riverdale Thing
Western Union, Denver, CO: One year in the dark
BRONZE STEVIE® WINNERS:
Merkle, Columbia, MD: Merkle's Quarterly Digital Marketer Report Analyzes the top industry trends
Publicis Sapient, Atlanta, GA: 2018 Bridgestone Performance Institute

Engaged Community of the Year
GOLD STEVIE® WINNER:
Cvent, McLean, VA: Cvent Celebrity
SILVER STEVIE® WINNERS:
BDS Marketing, Inc., Irvine, CA: Cross-Functional Collaboration Leads to Employee Engagement Success
Hearts & Science, New York, NY: AT&T Mobility - More for your Riverdale Thing
Lycored, Orange, NJ: Letters of Love Tour
BRONZE STEVIE® WINNERS:
Chevron Corporation, San Ramon, California: California DOERS
Merkle, Columbia, MD: Enabling an Army of Social Ambassadors

Mobile Marketing Campaign of the Year
GOLD STEVIE® WINNER:
Mcgarrybowen, New York, NY: Chevron's 2018-2019 Thank Your Role Model Campaign
SILVER STEVIE® WINNERS:
Tata Consultancy Services, New York, NY: 2018 TCS NYC Marathon App
Magnitude Digital, New York, NY: IDT Boss Revolution: Global Calling - Mobile Campaign

New Product or Service Introduction of the Year
GOLD STEVIE® WINNER:
Carmex, Franklin, WI: Carmex Launches First All-Natural Product

Online Marketing Campaign of the Year
GOLD STEVIE® WINNER:
Purple, Alpine, UT: Purple, Tim and Eric, and Facebook: The Purple Boys
SILVER STEVIE® WINNER:
Merkle, Columbia, MD: Beyond the Commercial: An in-depth analysis of big game advertisers' digital efforts
BRONZE STEVIE® WINNERS:
Marketing Mojo, Charlottesville, VA: Marketing Mojo Helps No Kid Hungry Increase Donations and Feed Hungry Kids through Organic Search
PartnerCentric, Austin, TX: PartnerCentric & Cost Plus World Market Performance Marketing Campaign

Re-Branding / Brand Renovation of the Year
GOLD STEVIE® WINNER:
Onyx Creative, Cleveland, OH: Onyx Creative’s Brand Revolution Through Aspirational Thinking
SILVER STEVIE® WINNER:
Post University, Waterbury, CT: Post University Makes It Personal with Revamped Positioning
BRONZE STEVIE® WINNERS:
Astellas, Northbrook, IL: Re-branding Astellas Trade Show Program
Groundworks, Virginia Beach, VA: Groundworks' 2018 Re-Branded Sales Support Product Series
LABOV Marketing Communications and Training, Fort Wayne, IN: FreightCar America
LABOV Marketing Communications and Training, Fort Wayne, IN: Polar Tank Trailer
MagnaCare, New York, NY: MagnaCare: Branding for Our Future, Drawing from Our Past

Small-Budget Marketing Campaign of the Year (<$3 million)
GOLD STEVIE® WINNER:
Lycored, Orange, NJ: Letters of Love
SILVER STEVIE® WINNER:
Sallie Mae, Newark, DE: Bridging the Dream Scholarship Program
BRONZE STEVIE® WINNERS:
City National Bank, Los Angeles, CA: City National Bank Small Business Report
Envolve, St. Louis, MO: Envolve 2018 Integrated Campaign
Worldwide Clinical Trials, King of Prussia, PA: Trojan Horse Campaign

Youth Marketing Campaign of the Year
GOLD STEVIE® WINNER:
GOLD PR, Irvine, CA: Invisalign 'Made to Move' Teen Influencer Campaign, The Next Chapter

Marketing Professional Categories

Marketing or Advertising Agency of the Year
GOLD STEVIE® WINNER:
The Visionary Group, Torrance, CA: The Visionary Group: A Farewell To Comfort Zones
SILVER STEVIE® WINNERS:
George P. Johnson, Auburn Hills, MI: George P. Johnson Experience Marketing
INVNT, New York, NY: INVNT, the global live brand storytelling agency
Marketing Mojo, Charlottesville, VA: Marketing Mojo Improves Traffic, Conversions and Revenue for Clients in 2018

Marketing Department of the Year
GOLD STEVIE® WINNER:
TBI, Inc., Chicago, IL: TBI, Inc.Marketing Department
BRONZE STEVIE® WINNERS:
In-Shape Health Clubs, Stockton, CA: Shape Your Life
LeadMD, Scottsdale, AZ: NLeadMD Marketing Team

Marketing Team of the Year
GOLD STEVIE® WINNER:
Post University, Waterbury, CT: Post University Marketing Team Makes It Personal with Revamped Positioning
SILVER STEVIE® WINNERS:
Fiserv , Brookfield, WI: Fiserv's Card Services Marketing Team
Worldwide Clinical Trials, King of Prussia, PA: Worldwide Clinical Trials Digital Marketing Team
BRONZE STEVIE® WINNERS:
Jeunesse Global, Orlando, FL: The Jeunesse® MarCom Team Delivers Success
Reltio, Redwood Shores, CA: Reltio Marketing: Driving Modern Master Data Management Innovation

Marketing Executive of the Year
GOLD STEVIE® WINNER:
Merkle, Columbia, MD: Erin Hutchinson, Senior Vice President, Head of Marketing
SILVER STEVIE® WINNERS:
Accenture, New York, NY: Amy Fuller, Chief Marketing & Communications Officer
Chipotle Mexican Grill Newport Beach, CA: Chris Brandt, Chief Marketing Officer
Chubb Insurance North America, Warren Township, NJ: Ori Ben-Yishai, CMO, Chubb North America Personal Risk Services
Fiserv , Brookfield, WI: Cassie Boutelle, VP Product Marketing
Hawke Media, Los Angeles, CA: Jeeyan Rostam-Abadi, VP of Marketing
Kforce, Tampa, FL: Andrew Thomas, Chief Marketing Officer
PAN Communications, Boston, MA: Mark Nardone, EVP/principal
Post University, Waterbury, CT: Richard Schechter, CMO
BRONZE STEVIE® WINNERS:
Austin Elite Rugby, Austin, TX: Mike Ablett, Chief Marketing Officer
George P. Johnson, Auburn Hills, MI: Chris Meyer, CEO
Jeunesse Global, Orlando, FL: CMO Mark Patterson
Lycored, Orange, NJ: Zev Ziegler, VP Brand & Marketing, Health
Podium - Lehi, UT: Nico Dato, Executive Vice President of Marketing
Sports 1 Marketing, Irvine, CA: David Meltzer, CEO

Marketer of the Year
GOLD STEVIE® WINNER:
Marketing Mojo, Charlottesville, VA: Heidi Smith, Senior Account Executive
SILVER STEVIE® WINNERS:
The Allure Group, Brooklyn, NY: Edward L. Lai, Corporate Director of Asian Initiatives
Blue Wheel Media, Birmingham, MI: Jon McGraw, Director of Strategy & Planning
Constangy, Brooks, Smith & Prophete, LLP, Atlanta, GA: Kian Cheng, Marketing
Marketing Mojo, Charlottesville, VA: Jordan Blair, Account Executive
Roth Staffing Companies, L.P., Orange, CA: Diana Turczynskyj, Strategic Solutions Marketing Project Manager
BRONZE STEVIE® WINNERS:
Epsilon, San Francisco, CA: Amy Bishop, Strategy Director
Fond, San Francisco, CA: Julian Lina, Manager, Demand Generation & Sales Development
Sage Communications, McLean, VA: Erin Bigley, Marketing Manager
TBI, Inc., Chicago, IL: Corey Cohen, Director of Marketing