Company: Impact XM Dayton, NJ
Company Description: Impact XM is a global event and experiential marketing agency with nearly 50 years of experience in creating events, meetings, conferences, exhibits, environments, digital engagements, and consumer activations to connect clients’ target audiences with their brands. Impact XM has been recognized for insightful strategy, brilliant creativity, smart fulfillment, and purposeful metrics.
Nomination Category: Marketing Campaign Categories - Specialty
Nomination Sub Category: Brand Experience of the Year - Business-to-Business
 Nomination Title: POWERHOUSE 2024
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
April 29, 2024
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 197 words used.
Hosting their first national conference in six years, Sunbelt Rentals wanted to reunite their workforce and unveil the next phase of their 5-year strategic growth plan. After the success of their most recent business plan, this event sought to recognize the remarkable achievements of the employees who were instrumental in driving growth, while rallying the entire organization towards a new future.
POWERHOUSE 2024 was a pivotal opportunity to share critical messages and establish a unified sense of direction, aligning employees with the company’s refreshed business goals. With over half of the team members having worked at Sunbelt Rentals for less than 3 years, the event served to further educate attendees on Sunbelt’s end markets and demonstrate applications of their solutions and the products that they can offer customers.
In addition to delivering key information and product education, the conference was designed to reignite employee fellowship. It served as a powerful reminder of the shared values that unite the workforce, fostering a deeper sense of community and encouraging collaboration across departments and regions. The newly named "POWERHOUSE 2024" national event was envisioned as the "passing of the baton" between business plans that would educate, inform, and inspire attendees.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 250 words used.
Partnering closely with Sunbelt Rentals, Impact XM orchestrated an immersive experience for POWERHOUSE 2024, crafting a visually striking event with 15+ hours of learning across two iconic venues. The planning process spanned nine months, beginning with spatial planning to optimize the 300,000+ square feet of space at the Georgia World Congress Center (GWCC) and the arena environment for the General Session held in Mercedes-Benz Stadium. Initial event planning took place over three months, with content development for “Anytown” (exhibit hall) and the General Session unfolding over four months.
At the heart of the event was the groundbreaking “Anytown” experience, which transformed the GWCC into a vibrant town filled with interactive displays and product vignettes designed to educate attendees on all the ways that Sunbelt Rentals serves their customers. This space showcased over 600 state-of-the-art equipment rental products including skid steers, earth movers, and more, across 15 lines of business, through 5 zones and 27 features. Notable locations included a hospital, grocery store, airport, and golf course. These engaging, hands-on environments allowed attendees to interact directly with the equipment and were supplemented with layers of content and education through static visuals and digital screens.
Additionally, Sunbelt Rentals transformed Mercedes-Benz Stadium into a dynamic General Session to unveil their five-year strategic plan. The expansive stage, with three massive LED walls, showcased bold visuals celebrating key milestones and team achievements. The event was book-ended in the same space with a vibrant closing celebration featuring A-list talent, leaving attendees with an unforgettable experience.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2023. Even if your initiative started before 2023, limit your response to activities and results since the beginning of 2023 only (up to 250 words):
Total 250 words used.
POWERHOUSE 2024 was a success, hosting over 5,500 Sunbelt team members from the US, Canada, and the UK, along with 200 investors and OEM partners. Attendees shared overwhelmingly positive feedback, emphasizing the event's impact on their day-to-day operations. One participant remarked, "Anytown has been a phenomenal experience. I feel as though I’ve improved my rental IQ." Another said, "Being able to network with so many people in 2 days’ time was pretty incredible." Others praised the event for showcasing equipment with one sales representative reflecting, "It makes you think when you’re…out on the road, where you are visiting these various places, you think of that equipment that you saw at Anytown."
The success of POWERHOUSE 2024 was further validated by feedback from our clients, emphasizing the exceptional execution and partnership with Impact XM. The VP of Marketing, Brand, and Communication at Sunbelt Rentals stated, "We could not have done this without you all. I'll speak for our team to recognize our respect and appreciation for all that you did to support POWERHOUSE 2024. So much to celebrate as a team and the individual efforts and contributions. Truly this Impact XM team sets a new bar for partnership and what it takes to deliver."
The return on investment for POWERHOUSE 2024 was substantial, demonstrated by the high level of engagement, positive reviews, and the strengthened relationships with both team members and investors. POWERHOUSE 2024 also received recognition in BizBash’s 10 Most Innovative Meetings of 2024 list!
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 16 words used.
Explore supporting photo and video files to see how POWERHOUSE 2024 brought Sunbelt Rentals to life.
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