Company: INFUSE, Boca Raton, FL
Company Description: We are INFUSE—a global, independent partner specializing in B2B demand and revenue marketing performance. Our integrated demand generation engine, powered by first-party data and AI, drives qualified interest and fuels omnichannel strategies to engage buyers throughout their journey. With precision targeting across geos, industries, and profiles, we reach a verified global B2B audience.
Nomination Category: Marketing Campaign Categories - Specialty
Nomination Sub Category: Best Use of Data to Drive Brand Strategy
 Nomination Title: Outlook 2025 and INFUSE Voice of the Buyer and Voice of the Marketer
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
The Outlook 2025 content hub, alongside the INFUSE Insights Voice of the Marketer and Voice of the Buyer reports, was launched on December 5th, 2024 (outlook.infuse.com).
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- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 250 words used.
A culmination of five years of refinement in research and reporting, Outlook 2025 is the grandest edition yet of our yearly thought leadership asset.
Spanning 160+ pages of exclusive data and insights on 2k+ B2B revenue leaders across the world, Outlook 2025 crystalizes our UVP of buyer-centric demand generation, equipping our audience of B2B clients, partners, and decision makers across a myriad of industries (such as Tech, Health, Channel, Agency, and Performance) with key takeaways to fuel their 2025 GTM, including:
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Purchase priorities of B2B revenue leaders, and how to effectively address their needs to enable growth
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Top B2B marketing and sales approaches to achieve success, based on behavioral trends of decision makers
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Bleeding-edge frameworks from INFUSE Demand Strategists, such as brand-to-demand and sophisticated AI applications to drive lasting awareness among buying groups
Featuring a UX overhaul, the Outlook 2025 edition is the first to feature external experts and positions key takeaways from INFUSE leaders at the right of the screen to contextualize data for a rich reading experience.
Anchored by the INFUSE Voice of the Buyer and Marketer 2025 research reports, Outlook 2025 carves market space for INFUSE by [REDACTED FOR PUBLICATION] enabling our team of 1000+ demand experts to custom-tailor offerings to prospects and clients, adequately addressing the expectations of their target buyers to meet ROI goals.
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- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 238 words used.
Development of Outlook begins every Q3, with the 2025 edition fielding the survey with 2k+ revenue leaders across NAM, EMEA, and APAC from September to November 2024. Once the results are collected, the INFUSE Content Team analyzes the findings, interviews internal and external experts for feedback, and crafts content that discusses the data deeply—anchored by seven core topics for our audience.
Featured in the Outlook 2025 hub (outlook.infuse.com), these core topics explore bleeding-edge trends in B2B demand generation, including buyer advocacy, brand-to-demand, shifts from the MQL model, and AI-driven marketing. All articles are informed by INFUSE Voice of the Buyer and Marketer 2025 research reports, which showcase and analyze findings from our in-house 2k+ revenue leader survey, including expert takeaways per query on how to make the most of the data to achieve success.
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- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2023. Even if your initiative started before 2023, limit your response to activities and results since the beginning of 2023 only (up to 250 words):
Total 244 words used.
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- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 230 words used.
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