Video Awards Categories

These categories recognize excellence in videos that were first released or otherwise made public since January 1, 2023. 
   Nominations that won in the 2024 ABAs may be resubmitted for consideration in the 2025 ABAs.  If they have been updated with recent achievements they may be submitted to the same categories in which they won.  If they have not been updated they must be submitted to categories different from those in which they won.

Information to be submitted online for entries in these categories for the 2025 ABAs will include

a. An essay of up to 200 words describing the video's purpose and results to date

b. The video itself, in the form of an attachment or a URL, which you must attach to your entry through our attachment/link uploading tool

c. Optionally, you may list creative and production credits for your work - a list of the people and organizations that contributed to its development

H01. Automotive
H02: Beauty, Fashion & Lifestyle
H03. Branded Entertainment
     a. Business-to-Business
     b. Consumer
H04. Cause Marketing
H05. Charitable
H06. Corporate Social Responsibility
H07. Corporate Overview
H08. Diversity & Inclusion
H09. Documentary
H10. Educational Institution
H11. Events & Livestreams
H12. Financial Services - Banking
H13. Fitness, Health & Wellness
H14. Food & Drink
H15. Games
H16. Government Relations
H17. Influencer & Celebrity
H18. Internal/Employee Communications
H19. Kids & Family (new for 2025)
H20. Low Budget (up to $25,000)
H21. Motivational
H22. Music (new for 2025)
H23. Music Video (new for 2025)
H24. News & Politics
H25. Not-for-Profit
H26. Orientation
H27. Pharmaceutical
H28. P.R.: Annual Reports
H29. P.R.: Government
H30. P.R.: Industrial
H31. P.R.: Media & Entertainment
H32. P.R.: Non-profit Fund Raising
H33. P.R.: Other
H34. P.R.: Technology
H35. Public Service & Activism
H36. Sales: Direct Response Marketing
H37. Sales: Government
H38. Sales: Industrial
H39. Sales: Media & Entertainment
H40. Sales: Other
H41. Sales: Technology
H42. Sales: Product Sales
H43. Sales: Service Sales
H44. Science & Technology
H45. Security/Safety
H46. Social Video
H47. Sustainability & Environment
H48. Sports
H49. Training / Instructional
H50. Travel & Tourism
H51. Viral
H52. Virtual Events & Experiences
H53. Workplace Culture