PR Awards Categories
Includes all corporate communications, investor relations, community affairs, public relations, etc. functions.
Submission requirements for these categories have been modified for 2019. Information to be submitted online for entries in these categories for the 2019 ABAs will include
a. A video of up to five (5) minutes, explaining the genesis, development, execution, and results to date of your nominated campaign or program since January 1 2018, or the achievements of your nominated agency, department, team, or individual since that date, OR an essay of up to 650 words describing the genesis, development, execution, and results to date of your nominated campaign since January 1 2018, or the achievements of your nominated agency, department, team, or individual since that date.
b. In bullet-list form, a brief summary (up to 150 words) of up to ten (10) of the chief accomplishments of the nominee since January 1 2017. In the communications campaign categories, this will be a list of the chief features and results of this nominated PR program
c. Optional (but highly recommended), a collection of supporting files, works samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges
C01. Public Relations Agency of the Year
C02. Communications Department of the Year
C03. Communications Team of the Year
C04. Communications, Investor Relations, or PR Executive of the Year
C05. Communications Professional of the Year: for non-executive communications, PR, and IR professionals. There is no entry fee for this category.
C06. PR Innovation of the Year: this category will recognize singular innovations in communications practice, research, technology, or management since the beginning of 2018.
Communications or PR Campaign/Program of the Year
C07. Arts & Entertainment: campaigns/programs undertaken to promote or raise awareness of an artistic or entertainment endeavor, event, or program.
C08. Brand / Reputation Management: campaigns/programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics.
C09. Communications Research: recognizing research conducted for the development of business / communication strategies.
C10. Community Engagement: recognizing campaigns that helped to engage or activate a community in some specific way. A new category for 2019.
C11. Community Relations: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need or opportunity.
C12. Consumer PR for an Existing Product: campaigns/programs/activities around a consumer product. A new category for 2019.
C13. Consumer PR for an Existing Service: campaigns/programs/activities around a consumer service. A new category for 2019.
C14. Corporate Communications: campaigns/programs that enhance a company's overall reputation through corporate communications.
C15. Corporate Responsibility: campaigns/programs demonstrating excellence in corporate social responsibility. A new category for 2019.
C16. Crisis Communications Online: for excellence in the use of social media during a crisis. A new category for 2019.
C17. Crisis Management: recognizing excellent communications management during a crisis. A new category for 2019.
C18. Digital Media Relations: for PR campaigns showing creativity in its use of social media. A new category for 2019.
C19. Environmental: campaigns/programs focused on an environmental issue with substantial results for society.
C20. Events & Observances: campaigns/programs that generate awareness of or document commemorations, observances, openings, celebrations, and other types of events.
C21. Financial Services & Investor Relations: for use of PR for a financial product or service or in investor relations. A new category for 2019.
C22. Food & Beverage: for a PR campaign to promote a new or existing food or beverage. A new category for 2019.
C23. Gaming & Virtual Reality: for a PR campaign that launched a development in the gaming or VR industry. A new category for 2019.
C24. Global Issues: campaigns/programs that demonstrate effective global communications implemented in at least two countries.
C25. Healthcare: campaign/programs in the healthcare sector, including business-to-business and consumer campaigns.
C26. Influencer Management: for a PR campaign that made use of identified influencers beyond traditional media. A new category for 2019.
C27. Integration of Traditional and New Media: for the creative integration of traditional and social media in a PR campaign. A new category for 2019.
C28. Internal Communications: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members.
a. At organizations with up to 100 employees
b. At organizations with 100 or more employees
C29. Issues Management: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.
C30. Low Budget (under $10,000): campaigns/programs that cost no more than $10,000 to plan and implement.
C31. Marketing – Business to Business: campaigns/programs designed to introduce new products or promote existing products or services to a business audience.
C32. Marketing – Consumer Products: campaigns/programs designed to introduce new products or promote existing products to a consumer audience.
C33. Marketing – Consumer Services: campaigns/programs designed to introduce new services or promote existing services to a consumer audience.
C34. Media Relations: recognizing effective traditional media relations in a PR campaign.
C35. Multicultural: campaigns/programs specifically targeted to a cultural group.
C36. New Product or Service Launch: campaigns/programs undertaken to introduce a new product or service to the marketplace.
C37. Non-Profit / Charity: campaigns/programs that communicate the mission or activities or non-profit or charitable organizations. A new category for 2019.
C38. Public Affairs: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies.
C39. Public Service: campaigns/programs that advance public understanding of societal issues, problems or concerns.
C40. Social Media Focused: campaigns/programs designed to be implemented primarily through online social media.
C41. Sponsorship: campaigns/programs that promote or create awareness of sponsorship of an event or activity.
C42. Sport: for a PR campaign to promote a sport for itself or to a community. A new category for 2019.
C43. Technology: campaign/programs in the technology sector, including business-to-business and consumer campaigns.
C44. Travel & Tourism: campaigns/programs designed to advance the interests of clients in the transport, travel, hotel or tourism industries.
There are a number of other ABA categories that should be of interest to communications professionals, including many of the corporate publications and annual report awards categories, web site awards categories, app awards categories, video awards categories, and live event awards categories.