Company: Neudesic, Irvine, CA
Nomination Submitted by: Neudesic, an IBM company
Company Description: Neudesic, an IBM Company, is a professional services firm dedicated to advancing businesses with Microsoft technology expertise. We excel where people, technology, and business intersect, focusing on turning challenges into opportunities. Our role is to guide clients from identifying their core challenges to implementing tailored business solutions, setting them up for sustained success.
Nomination Category: Web Achievement - Specialty
Nomination Sub Category: Achievement in the Use of AI
 Nomination Title: Neudesic Website Redesign
- If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:
Total 500 words used.
In 2023, Neudesic's marketing team embraced Generative AI for its website redesign initative, shifting from stock photography to a forward-thinking approach in aligning its digital presence with the innovative ethos at the core of the company. This approach, part of a broader brand renovation program, sought to push the limits of GenAI for design use, and showcases how emerging GenAI technologies paired with prompt engineering can be leveraged to enhance brand identity and engagement in the digital realm.
Generative AI, particularly through the use of the program Midjourney, played a pivotal role in the transformation of Neudesic's website. GenAI was instrumental in creating new photography and imagery for the company's new homepage and its Tech Vision web page, the two most visited web pages. The decision to utilize Generative AI for this purpose was based on the company's brand strategy, to lead with AI. Neudesic is trailblazing in the AI space, and was named Microsoft's AI Partner of the Year for two consecutive years in 2022 and 2023.
Linc Erickson, Neudesic's Brand Director and Jordan Lampe, Content Director, elected to use Midjourney for generating web photography and imagery, due to its ability to produce unique, high-quality visuals by learning from a a data set and prompt engineering. This enables the creation of bespoke imagery that can convey complex ideas, technologies, and brand messages in a way that resonates with viewers. For Neudesic, this means the ability to present a digital web identity that is not just modern and sleek but also uniquely ours. Linc and Jordan programed their GenAI instance to analyze and understand the core elements that made up Neudesic's brand visual identity, including color schemes, typography, layout structures, and interactive elements. One of the key benefits of using GenAI in standardizing Neudesic's design system is its ability to process and analyze vast amounts of design data at an unprecedented speed. This understanding allowed the GenAI system to generate design elements that are in harmony with the established brand guidelines, ensuring that every component of the website contributes to a coherent brand narrative.
Generative AI helped improve both ideation and production time for all images in Neudesic's website redesign initative. The Neudesic marketing team used GenAI for the quick generation of multiple design options, significantly enhancing scalability and efficiency in creating web images. It eliminated the time-consuming and labor-intensive aspects of traditional design, facilitating rapid iterations and faster decision-making. This was a large undertaking as Neudesic needed imagery for diverse representations; industries, people, and technology concepts. Consequently, GenAI ensured a high degree of consistency across the website, which is crucial for creating a seamless user experience and reinforcing brand recognition.
In conclusion, Neudesic's use of Generative AI for its website redesign, particularly through Midjourney, represents a landmark initiative in the company's larger brand renovation program. This approach not only reflects the company's commitment to modernization and innovation but also sets a new standard for how technology can be used to enhance brand identity and engagement in the digital age.
- Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
This is a written submission for Neudesic, an IBM Company, a global professional services firm dedicated to advancing businesses with Microsoft technology expertise. We excel where people, technology, and business intersect, focusing on turning challenges into opportunities. Our role is to guide clients from identifying their core challenges to implementing tailored business solutions, setting them up for sustained success
- Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Brand and Art Director: Linc Erickson
Content Director: Jordan Lampe
Web Developer: Kavi Mathur
Generative AI program: Midjourney
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