Company: WorkForce Software, Livonia, MI
Company Description: WorkForce Software is the first global provider of modern workforce management solutions with integrated employee experience capabilities. The company helps some of the world’s most innovative organizations - no matter how unique their pay rules, labor regulations, and schedules are. It’s products allow customers to optimize their workforce, protect against compliance risks, and increase employee
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Thought Leader of The Year - Business Products
 Nomination Title: Sandra Moran
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 200 words used.
Sandra Moran boasts a remarkable career spanning over 25 years in the dynamic world of the B2B software and technology industry. Her journey has been marked by outstanding leadership, instrumental in driving brand growth, especially within the global software sector. Her diverse experience encompasses various roles in successful SaaS companies, encompassing marketing, sales, new business development, and product management. In each of these roles, Sandra consistently demonstrated her ability to build and lead high-performing teams, facilitating the identification and delivery of sustainable business growth.
One of Sandra's standout talents is her innovative approach to enhancing brand awareness and fostering customer loyalty. Her expertise in rebranding has transformed multiple companies, aligning their brand identities with customer-centric values and fortifying their leading market positions. She accomplished a remarkable feat during the early pandemic, spearheading the transformation of a SaaS supply chain software company into a unicorn (over 1.5 billion), serving as its Global CMO. Her commitment to delivering value and ensuring the best possible experience for customers has been the driving force to her success. She is on the same rapid success trajectory at her current global B2B workforce management software company, currently ranked #1 in the market under Sandra’s leadership.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the nominee's thought leadership achievements since January 1, 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 221 words used.
This year, Sandra has exhibited exemplary thought leadership across Training and Development, Analytics and Data-Driven Approach, and Culture Building.
In Training and Development, Moran spearheaded a new framework emphasizing engagement, retention, and professional development. Initiatives include tailored Role-Specific Training, Universal Onboarding, and Tailored Learning Paths, showcasing a commitment to diverse learning needs. Manager Insights further contribute to effective team monitoring, aligning development with organizational goals.
Moran's influence extends to Culture, emphasizing the importance of accomplishing shared goals and celebrating team success. Recognizing employees and fostering genuine connections contribute to a positive work culture. Her focus on flexibility and prioritizing the Employee Experience aligns with modern workforce management systems, enhancing engagement for employees.
An advocate for a Data-Driven Approach in all areas of marketing and customer experience, Moran has driven a shift from hunch-based to a targeted, 1:1 sales and marketing program at Workforce Software. Harnessing data, the team achieved notable increases in in-market accounts, pipeline momentum, and solution engagement, showcasing the symbiotic relationship between sales and marketing teams and delivering an increased value per dollar spent to drive the business forward.
In summary, Sandra Moran's thought leadership has not only transformed Training and Development but has also driven a data-driven marketing approach and fostered a positive workplace culture, positioning her as an influential figure in the software and technology industry.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 249 words used.
Moran's achievements stand out in the software industry due to their unique and significant impact on various fronts.
In Training and Development, her introduction of a comprehensive framework focusing on engagement, retention, and professional development is distinctive. The tailored Role-Specific Training, Universal Onboarding, and Tailored Learning Paths showcase a holistic approach catering to diverse learning needs. This goes beyond conventional training methods, reflecting an innovative and contemporary perspective that sets her apart. Comparatively, Moran's initiatives exhibit a forward-looking stance, acknowledging the evolving needs of employees. The emphasis on Manager Insights for effective team monitoring aligns development with organizational goals, contributing to a continuous improvement cycle.
In culture, Moran's commitment to accomplishing shared goals and fostering a positive work culture is noteworthy. Her proactive approach to recognizing and celebrating team success aligns with best practices in leadership, contributing to a sense of trust and encouragement. This leadership style, focused on genuine connections with employees, sets a benchmark for industry leaders.
Moran's achievements in driving a data-driven marketing approach, including the transition from a hunch-based to a targeted, 1:1 sales and marketing program, leveraging data, and implementing an Account-Based Experience (ABX) program, have been significant. This strategic shift has yielded remarkable results, with a substantial increase in-market accounts, pipeline momentum, and solution engagement. Moran's proficiency in aligning marketing strategies with tangible business outcomes and showcasing the symbiotic relationship between sales and marketing teams to deliver an increased value per dollar spent to drive the business forward surpasses many industry benchmarks.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 150 words used.
Please see the following articles:
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