Company: Pazanga Health Communications
Company Description: Created in 2006 by a healthcare communication expert with a mission to turn the traditional agency model on its head, Pazanga literally means “progress,” in Lithuanian. We believe that every client deserves to have a “Navy SEAL”-like healthcare communication team, where every program is not only senior-led but also senior-driven. Pazanga is that team.
Nomination Category: Social Media Categories
Nomination Sub Category: Social Media Manager of the Year
 Nomination Title: Sarah Bricker, Digital Marketing & Social Media Manager
- If you are providing written answers for your submission, provide here an essay of up to 625 words describing the nominated person's achievements since January 1 2022:
Total 621 words used.
Pazanga Health Communications began working with Alpha-Stim at the end of 2022, and our Digital Marketing & Social Media Manager Sarah Bricker led the way to immediately get the client setup with an entirely new social media marketing strategy that went live in January 2023. The strategy included Facebook, Instagram, LinkedIn and Twitter, and involved content and campaigns directed at healthcare practitioners and potential consumers (patients).
Sarah developed and exectuted a brand-new social media marketing strategy for the Alpha-Stim social media channels, as well as developed all the post and ad copy, creative, new content for social channels (including the co-branded influencer marketing content), and personally tracked, analyzed, and optimized campaigns bi-weekly with testing each month and quarter. She developed new brand, lead-gen, prospecting, retargeting, and conversion campaigns to acheive the client's goals to drive more B2B and B2C sales, while simulataneously driving their organic social media presence to MOM improvements in impressions, engagements, and link clicks with a very small buget in play.
She was also able to develop the brand's online community throughout the year, and by the Q3/Q4 time period, was handling comments from both patients and providers raving about the product. This allowed her to also further testimonial and validation content for the brand. Since Q3, the brand receives mulitple comments weekly across all channels that we engage with on behalf of the brand to drive further brand mention and content opportunities.
Collectively, Sarah's social media management of Alpha-Stim within our agency has led to the follwing incredible increases and results for the brand:
- 3.43 million impressions (1,902% YOY improvement)
- 125k+ engagements (1,325% YOY improvement)
- 70,400+ link clicks (3,000% YOY improvement)
- All channels saw exceptional YOY growth in impressions, clicks, comments, messages, engagements, and cost-effective CTR, CPC and CPM rates
- Attribution for 15-38+ telehealth appointments monthly
- 70-100+ monthly shop actions including start checkout, purchase, and checkout confirmation
A summary of what was done is below, and a deck is attached with more information and samples for review.
- Organic content developed weekly to drive new followers, higher engagement, and SEO with new static, animated, and video creative and copy
- New videos in square and vertical formats to bring high-performing content from print and website locations to social media channels in easily-digestible formats
- Co-branded influencer marketing via Instagram with former Olympic swimmer Ragga Ragnars and Olympic wrestling contender Emma Bruntil
- Thought leadership and company innovation content featuring employees across all levels to build greater authority, credibility, and professional brand positioning
- Event socail strategy with pre-, live-, and post-event content and boosting strategy for both the brand and staff, to amplify attention for Alpha-Stim booths, speakers, and devices at critical industry events
- Paid campaigns for Facebook, Instagram and LinkedIn targeting prospective patients and healthcare practitioners in the United States. This was a large campaign developed from scratch to acheive the following goals: (1) Build brand awareness in the United States; (2) Increase visibility and educate healthcare practitioners to expand network of Alpha-Stim providers; (3) Capture potential patients to convert to direct-to-consumer sales; (4) Develop a highly engaged audience to organically converse about the brand online (both B2B and B2C); (5) Drive quality traffic to the website to drive downard funnel conversions; (6) Drive telehealth appointments (patients); (7) Drive leads and shop-actions by new healthcare practitioners (who may purchase mulitple devices in one sitting); and (8) Create a highly-engaged online community to organically support brand mentions and market presence.
- Micro campaigns developed from Q2-Q4 focused on adaptions of the brand messaging theme "Take Charge" including the insomina campaign "Take Back Your Nights", holiday campaign "Take Back Your Happy Holidays" / "Take Back Your Family Memories" and recent Q1 2024 theme of "Take Charge of Your Life."
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated person's achievements since the beginning of 2022, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
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