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Jackson National Life Insurance Company, Franklin, Tennessee, United States: Suitability Support Kit

Company: Jackson National Life Insurance Company, Franklin, TN
Company Description: Jackson is committed to reducing the complexity of retirement planning. Our retirement products, financial know-how, history of award-winning service, and streamlined experiences strive to reduce the confusion that complicates your plans. We believe by providing clarity for all today, we can help drive better outcomes for tomorrow.
Nomination Category: Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit
2024 Stevie Winner Nomination Title: Suitability Support Kit
  1. The date on which this nominated material was first distributed or otherwise made public:

    October, 2023

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 198 words used.

    Financial professionals selling annuities must be able to explain the value and benefits to their clients. But equally important, they must also understand, articulate and document product suitability to meet increasingly stringent client-best-interest standards. This sometimes lengthy and complicated process can lead to application rejections, ultimately deterring financial professionals from writing annuity business in the first place.

    The Suitability Support Kit helps financial professionals better understand the suitability process and align the products they select with unique client needs. The “Why suitability” overview emphasizes the importance of the process and the value for their business and clients, while the client conversation guide and questionnaire companion walk users through the information gathering and documentation stages. The result is a more streamlined transaction with reduced reworks and potentially greater client satisfaction.

    Partners across our network are praising this effort to support their unique needs:

    “It’s just another example of how Jackson differentiates themselves from others. Thanks for making business easier!” --Morgan Stanley

    “It’s nice to see this because it reinforces Jackson is aligned with the home office.” --Raymond James

    “We shared these with our senior management, and they loved it! This will make our lives easier.” --Osaic

  3. Optionally you may list the creative and production credits for your nominated piece - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Julie Kettler: Creative Director
    Aaron Ruegg: Copywriter
    Chloe Van Abeele: Graphic Designer
    Molly Stevens: Client

Attachments/Videos/Links:
Suitability Support Kit
URL Suitability Support Kit