Company: MediaGo
Company Description: MediaGo is a deep learning-based intelligent advertising platform under the umbrella of Baidu Global that drives performance and maximizes return on investment (ROI) for advertisers. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Marketing/Public Relations Solution
 Nomination Title: MediaGo’s Smartbid
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Second half of 2023
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 269 words used.
MediaGo is an intelligent advertising platform [REDACTED FOR PUBLICATION] based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.
When working with advertisers, MediaGo discovered that traditional intelligent bidding solutions were underperforming, and marketers were becoming frustrated with their advertisements’ optimization and effectiveness. While smart bidding has been around for quite some time, it wasn’t performing to advertisers’ expectations.
To address this challenge, in October 2023, MediaGo upgraded its Smartbid capabilities. Leveraging deep learning technology and a deep neural network of over 1 billion parameters, MediaGo's enhanced Smartbid feature saw significant improvement in effectively managing the bidding process.
Utilizing [REDACTED FOR PUBLICATION] deep learning algorithms, MediaGo's Smartbid technology predicts the likelihood of user conversions and adjusts the baseline pay accordingly. Furthermore, Smartbid capabilities can self-learn and continuously adjust to improve ad performance based on historical delivery data and real-time feedback, optimizing the advertiser's return on investment (ROI).
The Smartbid model, built on a deep neural network with over 1 billion parameters, boosts conversion rates (CVR) and significantly reduces cost per action (CPA), ensuring advertisers have the minimum bid necessary to secure a display. The enhanced capabilities not only improve ad performance and effectiveness but also save time and lower costs by precisely targeting desired audiences.
By automating bid management, advertisers can focus on their creativity and refine their overall advertising strategies, driving sustained growth for their brands and businesses in the competitive digital advertising landscape.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 346 words used.
Over 80% of MediaGo's advertisers use automatic bidding, and in a test of over 500 ad campaigns, the average CVR for campaigns using Smartbid increased by 25.6%. Notably, an e-commerce platform saw a 42.9% increase in ad CVR and a 35.3% reduction in CPA after using Smartbid for their ad campaigns.
Partners that experienced notable success in deploying MediaGo’s Smartbid technology include Xevio, a collective of the most experienced native advertisers in Europe, and Aqua Vida Media, a US-based performance marketing agency.
Both partners leveraged MediaGo’s platform to test creative materials and identify users most likely to convert through Fixbid. After confirming the preferred creative materials and target audience, they both transitioned to Smartbid to run the optimized campaigns.
The partnership with Aqua Vida Media resulted in close to 2,500 conversions within the first two weeks, generating a 10% boost in client revenue. Subsequent implementation of Smartbid reduced CPA by 33%.
Additionally, Xevio reduced cost per lead (CPL) by an impressive 20% below its target and improved lead quality by 30%, surpassing competing native ad channels in just two months. Through decreasing the CPL for its lead generation campaigns, Xevio was able to significantly increase the ROI for its campaigns. As a result, MediaGo became the most profitable cold user acquisition program across all ad channels. Due to the success of the initial partnership, Xevio opted to steadily increase its budget, with a 245% quarter-to-quarter increase in 2023.
When reflecting on the partnership, Nadim Kuttab, CEO and Co-Founder of Xevio said, “[REDACTED FOR PUBLICATION] MediaGo has allowed us to leverage our tried and tested native advertising funnels to effectively increase scale and greatly increase lead quality. With reactive support and top-notch publishers, [REDACTED FOR PUBLICATION] MediaGo has successfully positioned itself as a must-serve traffic source in the global native ad scene.”
Likewise, the CEO of Aqua Vida Media stated, “MediaGo has been a wonderful partner to Aqua Vida Media and provided us with high quality, high intent traffic at scale. We look forward to continuing our partnership for many years to come!”
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 16 words used.
[REDACTED FOR PUBLICATION]
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