Company: Violet.io, Seattle, WA
Company Description: Violet.io is a headless ecommerce API that powers integrated checkout across digital channels, such as social commerce, gifting platforms, and publishers. With Violet’s API, channels integrate once to directly access over a dozen ecommerce platforms - and the merchants that operate on them. By prioritizing Violet’s API, digital channels improve their utility and monetization at once.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Application Programming Interface (API) Management Solution
 Nomination Title: Violet.io
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The newest version of Violet was released December 2021.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 348 words used.
Violet’s Universal Integrated Checkout API allows any digital experience to collapse the space between product discovery & purchase. It does this by connecting emerging sales channels -publishers, social networks, AR/VR, etc - with merchants’ ecommerce stores. The core functionality of the API can be broken into five main categories:
- Connection: Merchants can quickly authenticate and connect their ecommerce system -platform or custom- to any channel using Violet Connect.
- Catalog: Merchants can open all or part of their catalog of products up to a channel including real time media, inventory levels, product variants, and all other details.
- Checkout: Violet enables channels to access real time tax and shipping information directly from a merchant’s ecommerce system so that carts can reflect accurate totals and shipping estimates.
- Orders: Channels can submit orders and payment directly into a merchant’s backend system, and orders get fulfilled as if they had been placed directly on the merchant’s site.
- Updates: Channels can get order status updates via Webhooks, but the merchant handles all post purchase experiences as they would with any other ecommerce purchase.
The API is headless so any channel can build their own checkout flow to match their experience. Violet provides the direct connection to merchants.
With the rise in “Anywhere Commerce,” Violet is helping the major stakeholders involved in transactions:
- Shoppers can purchase products right where they find them, without leaving an app or experience. Think of purchasing your favorite player’s shoes, while watching the game, without ever leaving the streaming application where the game is playing.
- Channels can keep their users inside their application, rather than sending them out of their app to a merchant’s website where they may or may not complete a transaction.
- Merchants have the opportunity to extend their stores out into social media environments, publisher sites, and any other audience platforms. This drastically reduces the friction to purchase -the average affiliate link only has a 2.5% CTR- and increases a merchant’s ability to acquire new customers.
Violet is unlocking the Anywhere Commerce future, and driving tremendous value for shoppers, channels, and merchants in the process.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 348 words used.
[REDACTED FOR PUBLICATION]
In 2022, Violet conducted a case study with customer, Throne, providing the following:
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From 36 hours to instant writeback
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Before Violet, customers would experience a 24-72 hour delay between order placement on Throne and merchant processing. With instant order writeback, Throne cut their processing time from 36 hours to 300 milliseconds
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Reduced cost by 95% while increasing speed
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Order tracking at the creator’s fingertips
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Before Violet, customers could only obtain shipping & tracking information by sending Throne a request. As Throne’s CEO, Leonhard Soenke states “with Violet, the tracking is sent automatically via webhook, and that’s something our creators really appreciate.”
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Easy Connection & Attribution
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Before Violet, Throne placed manual orders on a website, with limited tracking & attribution. This made it difficult for merchants to develop the relationship with Throne as a reliable revenue source. For COO, Heiner Stinner, “talking with partner stores is now a joy because the benefits to them are obvious. It’s so hard for merchants today to see which channels are working, but with Violet’s integration, merchants know which creator and fan their purchases come from. And they only pay when they sell. It makes us an ideal marketing and sales partner.”
Violet is unlocking potential for current and new customers alike.
“…discovering Violet has completely transformed our vision for our company.” - Confidential New Customer
“We’ve used Violet to successfully sync catalogs from hundreds of merchants, all in a single easy to use data schema.” Michael Seifert, CEO,PublicSquare
[REDACTED FOR PUBLICATION]
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 13 words used.
Throne Case Study: https://www.violet.io/case-study/throne
https://violet.io/integrations
https://violet.io/case-study/thingtesting
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