Mastercard, Miami, Florida: Mastercard's What happens when the ball starts rolling? Video

Company: Mastercard, Miami, FL
Company Description: Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Nomination Category: Video Categories
Nomination Sub Category: Internal/Employee Communications

Nomination Title: Mastercard's What happens when the ball starts rolling? Video

The date on which this nominated production was first distributed or otherwise made public:

July 8, 2022
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 198 words used.

In 2022 Mastercard sponsored the women's soccer tournament Copa América Femenina (CAF). For the company, it was the ideal platform to advocate gender equality on and off the field.

To celebrate the start of CAF, Mastercard's Internal Communications team in LAC (Latin America and the Caribbean), based in Miami, decided to produce a video that motivated employees to amplify the Brand's message of change, diversity, and inclusion.

Six male and female employee ‘influencers’ were chosen to carry out a surprise activation at the internal sponsorship launch event held on June 29 in the Miami offices. The objective was to demonstrate on camera what happens when the ball starts rolling in the office. No script was prepared. On the day of the event, the employee influencers started passing a soccer ball back and forth, inviting others to join in and ‘play.’

The video, broadcast on the company's internal and social media channels, was an instant hit. The email sent out to LAC employees with the video had an open rate of 65%. It got 305 clicks and was viewed more than 4 times on average. LAC’s regional newsletter that featured the video had an open rate of 62%.
Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Attachments/Videos/Links:

Mastercard's What happens when the ball starts rolling? Video
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