Total 435 words used.
Since the beginning of 2020, Meara has been promoted twice. First to Senior Social Media Strategist in June 2020 and then to Social Media Director in May 2021. To be promoted so quickly is a great feat, and is reflective of the quality of work she brings to the company and her clients each day.
She has also helped win us a number of large contracts, including RentReporters, where she oversees a multi-departmental campaign with nearly $200,000 in ad spend; the New Orleans BioInnovation Center, whose organic campaign has thus far resulted in a 149.3% net audience growth and 81.3% increase in engagement rate; and FAM Friendly, for whom she drove nearly 4,500 parents on TikTok off-app in a one-week campaign.
Meara has also supported her entire team when they encountered tough situations or toxic clients. She handled these issues with professionalism and resourcefulness and was an exceptional leader for her team. Even outside of her team, Meara has been noted as a positive and caring leader to members of other departments, and is often whom they seek out when in need of upper-level support.
Meara has continued to grow her team and thrive throughout the pandemic and area-devastating hurricanes. Throughout these challenging events, Meara and her team not only retained all of their clients, but continued to gain more. Her social media management was also key to her clients’ disaster messaging.
Meara’s commitment to Online Optimism and her clients in the face of multiple hurricanes is an accomplishment in and of itself, but she was also displaced. She had to evacuate her home and travel to a different state, all while keeping up with her work and clients.
The pandemic and hurricanes were devastating for some, and in handling the disaster response on social media for clients, Meara and her team helped alleviate that burden. When COVID hit, she also handled implementing the necessary adjustments to campaigns: adjusting to informative posting for a regional health clinic, going beyond scope of service; being on-call for a local school system to provide necessary updates to families; and even pivoting a campaign that was set to launch for a local church, recreating all plans to strategize for virtual attendance.
Throughout these disasters, Online Optimism never stopped moving. Instead of stagnating or shrinking over the course of the pandemic, the social media department continued to grow: since March 2020, the team added more than 15 new accounts; nine of those since Meara has taken over. Currently the team’s monthly ad spend is over $180,000—well above the pre-COVID monthly spend just under $50,000.
