Total 484 words used.
In early 2021, Experience Kissimmee amped up its efforts to make the most of its TikTok platform and show potential visitors in their target audiences (from families and friends to couples and individuals) how they can shape an ideal vacation in the destination – one that can incorporate a stay in a luxurious rental vacation home and a nearly unlimited stream of fun. Kissimmee offers easy access to the major Disney theme parks as well as numerous other theme parks, entertainment attractions and outdoor recreation activities, including air boating in the headwaters of the Everglades.
Experience Kissimmee began producing video content that captures Kissimmee’s wide array of vacation options and can be repurposed across its social media channels. When placing the videos on TikTok, the marketing organization tailors them both to their target audiences and the platform’s best engagement practices. High-impact innovations include:
- UNEXPECTED SITES, EXPERIENCES & MUSIC. Content focuses on nature, parks, hotels and major theme parks as well as Kissimmee’s smaller entertainment districts. Lively music—for example, a lyrical French tune to accompany a capture of donut shop treats—brings the content to life in unanticipated, thoroughly delightful ways.
- LESSER-KNOWN HIGHLIGHTS. Experience Kissimmee also goes beyond more obvious captures to enhance overall brand awareness and reveal visitor options across many hundreds of partner businesses that are less familiar to potential visitors than the area’s major theme parks.
The top performers below show the power of utilizing material derived from media events that mark new attraction openings and of shining a light on lesser-known experiences that are uniquely characteristic of Kissimmee. The video footage, focus on members of the target audience within the attractions and whimsical soundtracks (including voiceover) compose full-blown stories that expose viewers to Kissimmee’s particular allure and take them on a journey of possibility.
- Peppa Pig Theme Park Opening
- 7.6M views
- 997.3K likes
- Peppa Pig Theme Park
- 105.1K views
- 13K likes
- Fun Spot America Kissimmee Sky coaster
- 519.4K views
- 5K likes
- Ice Breaker at SeaWorld Orlando.
- 30.6K views
- 1.3K likes
- Gatorland Stomping Gator Off-rode Adventure
- 18.8K views
- 1.4K likes
- White Castle
- 27.5K views
- 1.2K likes
- Crystal River Rapids
- 35.6K views
- 776 likes
RESULTS
A comparison of the social platform metrics of the latest year-and-three-month period (January 1, 2021 – March 16, 2022) with the immediately preceding period of the same duration (Oct. 19, 2019 – Dec. 31, 2020) shows that Experience Kissimmee’s inventive content on TikTok has increased the number of video views, likes, comments, shares and followers. Experience Kissimmee has succeeded in boosting brand awareness and local businesses with fun, inspirational content that mirrors Kissimmee’s character; motivates visitation; and provides insights that help visitors plan their travel.
15 MONTH STATISTICS
JANUARY 14, 2021 – MARCH 14, 2022
7.6M Video Views (+12.78%)
1M Likes (+36.37%)
74K Comments (+102.56%)
121.5K Shares (+32.3%)
50.1K Followers (+39K)
