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Company: IBM, Armonk, New York, NY
Company Description: IBM is a values-based enterprise of individuals who create & apply technology to make the world work better. Today, more than 400,000 IBM employees around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people succeed on a smarter planet.
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: Solution for Integrating Content into the Workflow
 Nomination Title: IBM Terms
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The initial version (V.1.0) of the IBM Terms was released in late 2019 with a focus on external Clients. The V.2.0 came out in 2020 and included enhancements and more internal content. The V.3.0 came out in 2021 delivering consolidation of all content and major enhancements on the search and user experience.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 321 words used.
IBM Terms is a cognitive tool that provides a dynamic and seamless navigation experience in local language when searching, viewing, downloading, or printing IBM's standard contracts in active or archive status. Contracts can be filtered by country, language, type, active or archived status. IBM Terms has 3 distinct interfaces design for different user populations, such as public Clients (external), Business Partners (external), and IBM Employees (internal), which also allows certain content to be restricted to specific internal business functions. It includes features and functions that are based on the user population, such as:
- Dynamically displays contract content categories, based on user's access level and displays translated and/or localized contracts based on user’s browser language preferences and from where the user is geographically located when accesses IBM Terms.
- Terms Advisor (a chatbot) is infused with artificial intelligence (AI), which provides information on documents and navigation support to content, where responses can be translated into multiple languages.
- A subscription feature allows users to be informed by email of changes to published standard contracts and accessible by the user's role.
The IBM Terms internal interface incorporates additional features and functions for IBM Employees, such as:
- IBM Sellers have improved accessibility of IBM standard contracts from a single trusted source and supports high velocity transactions, allowing Sellers to quickly retrieve and execute them with Clients leveraging the IBM e-Signature platform.
- Sellers can use the subscription feature to be informed by email of changes to standard contracts, updates, revisions, and deployments associated with their brand focus.
- Sellers have direct access to all standard transaction documents, without the need to generate at time of transaction, standard transaction documents, which are always readily available.
- Intelligent workflows which enable efficient collaboration amongst various internal business functions involved in the contract development and deployment process (drafting, approvals, localization, translation, publishing…).
- Dynamic reporting providing statistics on document access, document enablement and status of intelligent workflows involving deployment, localization, translation, and publishing.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 98 words used.
IBM Terms improves efficiency for Clients and internal IBM employees, by eliminating the need to access different websites or tools to obtain information. The days of requiring a global user population to be required to navigate a tool in only a single language is gone. The IBM Terms interface has been translated into approximately 40 different languages, not only benefiting IBM’s Clients but IBM’s Business Partners and IBM Employees.
Operational improvements eliminate the need for multiple tools, resulting in a 90% consolidation. Additional operational improvements allow for process efficiency improvements of 87.5%, usability improvement efficiency of 90%.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 196 words used.
Below are a few examples where IBM has improved the efficiency of internal IBM business functions.
- To date, 10 different internal and external tools/repositories have been consolidated into IBM Terms resulting in efficiency and improved functionality by consolidating these functions into a single tool (90% consolidation).
- Internal business functions dealing with publishing localized contract documents use to spend up to 4 hours publishing a set of localized documents that would support IBM’s geographic business scope, which has now been reduced to 30 minutes utilizing the intelligent workflows resulting in an 87.5% efficiency improvement.
As an example, if a user/customer is directed to view IBM’s Data Processing Addendum (DPA) on IBM Terms, regardless of the user’s location around the globe and language requirements defined in the user’s browser, by using this URL (http://ibm.com/terms/?id=z126-7870), the site will display the DPA in the user’s chosen browser language. If a difference user is located in a different country and has different browser language requirements, the IBM Terms site interpret the user’s browser default language and display the content in the associated language. No need to have unique URLs, as the site have dynamic logic built in.
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