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Company: HypeAuditor, Indianapolis, IN
Company Description: HypeAuditor is an all-in-one SAAS platform for transparent and fraud-free influencer marketing. Its platform includes Instagram, TikTok, YouTube, Twitch, and Twitter analytics, as well as a suite of discovery tools and reporting features that integrate an advanced AI-based, fraud-detection system that safeguards authenticity in influencer marketing.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Marketing/Public Relations Solution
 Nomination Title: HypeAuditor platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
HypeAuditor was launched in 2018. Initially, the service made it possible to check the quality of Instagram accounts and determine the number of fake followers.
The product is constantly being improved, the team is introducing new features and adding support for new social platforms.
The latest version for 2022 is an all-in-one solution for influencer marketing.
HypeAuditor has built a comprehensive influencer marketing solution for managing the entire cycle of influencer marketing campaigns. We help companies:
- Scale their influencer campaigns
- Reduce the manual work
- Make influencer relationships transparent
- Make well-informed decisions
- Get predictable results from their influencer marketing campaigns
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 249 words used.
HypeAuditor is an end-to-end influencer marketing platform that helps marketers create effective influencer marketing campaigns using a data-driven approach, machine learning, and artificial intelligence.
The HypeAuditor platform includes:
- Trends, Market, & Competitor analysis helps to evaluate competitors and find industry trends
- Influencer Discovery helps to search for relevant influencers across 25M+ profiles
- Influencer Analytical Reports provide analytical data on YouTube, TikTok, Instagram, Twitter, and Twitch influencers
- Media Plans help to create a branded presentation-ready media plan for an influencer marketing campaign on Instagram and YouTube
- Influencer Outreach allows contacting Influencers with customizable bulk emails
- Influencer Campaign Management and Tracking allows to track influencer campaigns on Instagram and YouTube
- Influencer Campaign reports help to get detailed insights about the campaign results
HypeAuditor has the largest influencer database with over 25 million profiles on TikTok, Instagram, YouTube,Twitter, and Twitch (with a focus on creators who have over 10K followers).
With the help of a machine learning algorithm, the platform collects multiple metrics like the overall influencer’s audience quality score, potential fraudulent activity, content, and engagement metrics.
Recently, HypeAuditor expanded its features with Media plans, Influencer Outreach, and Campaign Management, these tools help to save time on manual tasks and focus on what matters most — connecting and collaborating with influencers.
HypeAuditor aims to empower marketers to grow their businesses using the power of social media influencers. We build a one-stop solution that helps manage influencer relationships, get measurable results from influencer marketing, and collect crucial market insights for strategic planning.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 186 words used.
HypeAuditor is a G2 leader among influencer marketing solutions. (Link) Below is an example of one of our clients use case.
Fullswing agency improved team productivity and entered unknown markets with the help of HypeAuditor technology,
Fullswing is a team of marketing professionals providing services at an international level with a focus on key EMEA markets.
Fullswing mainly worked with its internal base of influencers, but since the industry is developing, Fullswing faced the new challenge. They needed to find new influencers and quickly determine the quality of their audience to provide clients with quality influencer marketing services.
The Fullswing team tried a few tools for Instagram analytics and decided to stick with HypeAuditor as the best one in terms of the Audience Quality Score (AQS) and fraud detection.
Over 12 months HypeAuditor technology helped the Fullswing team save time and improve their productivity. The team managed to:
- Avoid the need to check each influencer account manually;
- Focus their efforts on strategic and creative tasks;
- Get a clear and genuine picture of unknown markets and their audience;
- Launch influencer marketing campaigns across five countries in Europe.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 63 words used.
Our influencer search engine allows finding the most suitable influencers with specific characteristics. We detect fake influencers with inauthentic audiences using 53 behavioral patterns, evaluate follower growth, and spot comment pods. We build the all-in-one platform for the entire influencer marketing workflow: contacting creators, planning, managing influencer relationships, and reporting.We provide unique market and competitive insights to help businesses build effective strategies.
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