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 Company: Omniture, Orem, UT
Company Description: Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and HP.
Nomination Category: Company Categories
Nomination Sub Category: Best Overall Company
Nomination Title: Omniture, Inc.
- Tell the story about what this nominated company achieved since January 1 2007 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
2007 was a year of phenomenal growth for Omniture. In 2007, the company added
more than 2600 customers, bringing the total to approximately 4,400 customers.
Many of these customer additions came as a result of increased sales and
Omniture’s four acquisitions in 2007 of: Instadia, Touch Clarity, Offermatica
and Visual Sciences. Omniture currently has 14 offices worldwide including:
Utah, San Diego, Virginia, San Francisco, United Kingdom, France, Germany,
Denmark, Sweden, Japan, China, Korea, Singapore and Australia. Omniture
customers include some of the most well-known and respected brands in the
world including: AOL, eBay, GM, Hewlett Packard, MSNShopping, Sears, Time and
Wal-Mart—along with some newly acquired customers during the most recent year
including: Disney, Alaska Air Group, Borders Group, Digg.com, eToys Direct,
Hammacher Schlemmer, InfoSpace, LastMinuteTravel.com, Nikon, Roger’s Media,
Spark Networks, The Weather Channel; and internationally, Adversitement, Casio
Electronics Co, Ltd., Danske Bank, EF-Education First, Recruit Co., Ltd.,
Samsung Europe and Vodafone.
Omniture continues to raise the bar for this industry, exemplifying thought
leadership and displaying technological expertise with the release of several
major product offerings including: SiteCatalyst 14, SearchCenter 3 and
Test&Target. The company’s award-winning suite of online business
optimization services allows companies to capture, store and analyze
information generated by their Web site. This information is then used to
enhance marketing and sales initiatives, measure trends and measure consumer
behavior in real-time—thus having a positive effect on the bottom line.
Today, Omniture manages over 2.25 petabytes of data for its customers—far
outpacing the competition. The company not only offers best-in-class
technology, but also dedicates significant resources to customer training and
consulting services. Omniture University™ and the Omniture Best Practices
Group not only provide guidance on how to gather and analyze Web site data,
but also educate customers on how to take action on that data to drive revenue
from their online channels.
Total revenue for 2007 was $143.1 million, an increase of 79 percent over
2006. Revenue for 2006 was $79.2 million. According to market research firm
IDC, Omniture grew at more than three times the rate of the overall market for
Web analytics, significantly outpacing its competitors. Omniture has grown
from 350 employees last year to more than 1000 employees today.
- List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
Omniture and Baidu.com bring web analytics to China
http://www.internetretailer.com/dailyNews.asp?id=25695
Presenting the 2008 Fast 50
http://www.fastcompany.com/fast50_08/omniture.html
Borders Hires Omniture for Web Analytics
http://publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticle&art_aid=74048&passFuseAction=PublicationsSearch
.showSearchReslts&art_searched=omniture&page_number=0
The key to monetizing social networks
http://technologyweekly.mad.co.uk/Main/Home/Articlex/b801914179e640a0b5c7fe9cb
944af3e/The-key-to-monetising-social-networks.html
Stocked Up
http://www.electronicretailermag.com/info/0208_stock.html
NHL.com turns to analytics to check online consumer access points
http://www.internetretailer.com/dailyNews.asp?id=24117
Omniture practices what it preaches
http://www.btobonline.com/apps/pbcs.dll/article?
AID=/20071008/FREE/71008037/1007/METRICS
The Walt Disney Internet Group Selects Omniture SiteCatalyst to Optimize the
Customer Experience Across All of Its Online Properties
http://www.crm2day.com/news/crm/123336.php
Omniture: A Radar Screen For E-biz
http://www.businessweek.com/magazine/content/07_18/b4032074.htm?
chan=top+news_top+news+index_technology
Omniture Completes Acquisition of Visual Sciences
http://www.omniture.com/press/455
Omniture Emerged as the Worldwide Market Leader for Web Analytics in 2006
http://www.omniture.com/press/442
Omniture Genesis Network Surpasses 100 Marketing Integration Partners
http://www.omniture.com/press/439
Omniture CEO Inducted Into Entrepreneurial Hall of Fame
http://www.omniture.com/press/428
Software Magazine Ranks Omniture As One of the World’s Top 10 Growth Companies
http://www.omniture.com/press/404
Omniture Names a Web Analytics Leader by Independent Research Firm
http://www.omniture.com/press/389
Omniture Acquires Offermatica
http://www.omniture.com/press/384
Omniture is the Number One Web Analytics Provider to the World’s Leading
Retail Brands
http://www.omniture.com/press/352
- Provide a brief (up to 100 words) biography about the leader of this nominated company:
Joshua James has been the Chief Executive Officer and co-founder of Omniture
since 1998. From 1996 to 1998, Mr. James co-founded and co-managed several
entities that were predecessors to Omniture. Mr. James also served on the
Brigham Young University eBusiness Advisory Board, is a Silver Founder of the
BYU Center for Entrepreneurship, and served as the Chairman of former Utah
State Governor Leavitt's Utah Silicon Valley Alliance Entrepreneur Committee.
He has lectured for numerous university classes and served on several other
industry, advisory and private company boards. Mr. James attended Brigham
Young University.
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