Lauth

Company: Lauth
Company Description: Lauth is engaged in the development, construction, acquisition, management and ownership of commercial real estate throughout the United States. Lauth has just completed its 29th year in business with a significant national expansion program including several high-profile national projects. Lauth is one of only a few privately held developers and contractors that is licensed in 49 states.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Corporate Identity/Branding Design in a Series or Campaign

Nomination Title: Lauth Corporate Identify & Branding

1. The date in 2006 on which this nominated campaign was first run, aired, or otherwise made public:

December 26, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

After an incredible national expansion, Lauth's new marketing team faced the
challenge of reinventing the company's brand and developing a campaign befitting
a progressive company that had grown into one of the nation's leading
developers, all without sacrificing three decades worth of brand equity.

The resulting marketing campaign reflects the company's strength and experience
and includes refinement of the company's logo, all new creative concepts and
color palettes, newly produced photography that showcases the company's
portfolio in a way that is visually powerful, and messages

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Work done in-house