Company: Y&R, New York, NY
Company Description: Y&R is one of the world's leading marketing communication agencies and is the largest division of Young & Rubicam Brands. Founded in 1923, Y&R was the first agency to be founded by a creative, Raymond Rubicam. Today, the agency's work spans the communications spectrum, including viral, interactive and ambient marketing, integrated with our traditional creative capabilities.
Nomination Category: Advertising/Design Craft & Technique Categories
Nomination Sub Category: Best Animation/Illustration

Nomination Title: Everybody into the Pool

    The date on which this nominated animation/illustration was first run, aired, or otherwise made public:

        12/30/07

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        We know that many people see insurance as a gamble where they put money in and
        only see a return if they experience an unlikely disaster. But insurance
        enables people to achieve life’s possibilities, or “ifs”. By bringing people
        together MetLife provides a valuable service for society. MetLife makes dreams
        possible by allowing people to join a pool and form their own personal safety
        net.  
         
        So, to demystify insurance, and show that it is not a gamble, the following
        video was created.  Using a catchy tune and colorful animated images the
        simple beauty of insurance is made clear.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        CREATIVE DIRECTORS - Agency
        John Bollinger
        Richard Goldstein

        WRITTEN BY - Agency
        Jake Holmes
        John Bollinger

        PRODUCED BY - Agency
        Alex Gianni

        EXECUTIVE PRODUCERS - Client
        Beth Hirschhorn
        Richard Hong
        Linda Stone
         
        PRODUCTION COMPANY
        Shilo & Bill Melendez

        DIRECTOR - Production Company
        Shilo

        CREATIVE DIRECTORS - Production Company
        Andre Stringer
        Jose Gomez

        EXECUTIVE PRODUCER - Production Company
        Tracy Chandler

        PRODUCERS - Production Company
        Lindsay Bodanza
        Jeremy Yaches