Yes&, Alexandria, Virginia, United States: National Flood Insurance Program 'Success Stories, 'St.Louis

Company: Yes&
Company Description: Yes& is an integrated marketing agency based in Alexandria, VA, offering branding, advertising, digital marketing and analytics, customer experience (CX), market research, content development and public relations. Founded 36 years ago, the agency currently employs more than 140 professionals, and serves government, business-to-government, association, nonprofit, and commercial clients nationwide.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Government

Nomination Title: National Flood Insurance Program 'Success Stories' - St.Louis

The date on which this nominated production was first distributed or otherwise made public:

This Flowing Forward video was first made public on Oct. 18, 2023. These personal stories of post-flood resiliency were distributed on the National Flood Insurance Program’s website (floodsmart.gov) and on social media (YouTube).
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 197 words used.

The NFIP Success Stories is a video campaign that showcases the resiliency of real-life U.S. residents and communities who’ve recovered from significant flooding events, due in large part to having flood insurance. Often, residents who don’t have flood insurance will say they don’t need it: they don’t live near water, their mortgage doesn’t require it, or they don’t need to worry about flooding. Yet the reality is that extreme weather is becoming more prevalent and flooding can happen to anyone, anywhere.

The communications objective was to highlight the real-life stories and successful results from those who recovered from flooding and built back stronger than ever with flood insurance.

To achieve this objective, the “Flowing Forward – St. Louis” video highlights the resilience of a Missouri resident and flood insurance policyholder, who experienced five floods in eight years. Thanks to the NFIP Buyout Program, a voluntary opportunity for eligible residents to sell their flood-prone property, the resident was able to rebuild her life and eventually relocate.

The video also educates viewers about factors that make them vulnerable to rising water so they ultimately understand— if not for flood insurance, recovery from flood disasters is far more challenging.
Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Director: Claudia Barac-Roth

Executive Producer: Mike Kim

Story Producer: Alexis McCombs

Director: Julie Ngeow

Account Lead: Sam Henderson

Account Management: Jada McClure

Attachments/Videos/Links:

National Flood Insurance Program 'Success Stories' - St.Louis
	Success Story: Flood Resilience and Recovery in Missouri’s Flood Environment