Company: WebFX
Company Description: WebFX is a full-service digital marketing company that's been delivering marketing results for more than 2 decades. In the past 5 years alone, we've driven more than $3 billion in revenue and more than 7.8 million leads for our clients. Our 50+ digital marketing strategies paired with our proprietary marketing software, MarketingCloudFX, create the perfect lead-driving machine for clients.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Relationship Management Solution
 Nomination Title: WebFX's Nutshell CRM
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
New version of an existing product: March 2023
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 236 words used.
In its latest release, Nutshell — WebFX's customer relationship management (CRM) software for small-to-midsized businesses (SMBs) — takes its affordable, easy-to-use CRM solution to the next level, providing sales teams with the data, tools, and tech to generate more qualified leads and close them.
With four new features, Nutshell’s latest version helps SMBs succeed by solving key sales challenges:
| Challenge |
Solution |
|---|
| How can I get more leads? |
Generate more leads with Nutshell’s VisitorIQ tech, which reveals anonymous traffic, giving you the data to:
- Cold call qualified leads
- Upsell existing customers
- Reduce customer churn
|
| How can I import leads to my CRM faster? |
Meet Nutshell Forms, which creates new contacts and leads (automatically!) from form submissions. Sales teams can use this tool to:
- Design forms in a few minutes
- Embed forms in two clicks
- Track views and submissions
- Turn submissions into outreach lists
|
| Where did this lead come from? |
Learn which channels and sources drive the most qualified leads and highest-value sales with Nutshell’s Analytics technology, which helps you:
- Find the most effective channels, like organic search, and sources, like an ad campaign
- Forecast sales and revenue by channel and source
- Optimize sales and marketing spends
|
| How can I better communicate with my team? |
Forget last-minute emails and barely-legible notes. With Nutshell’s pinned notes, you can pin up to five notes to a person, company, or lead to:
- Streamline internal communications
- Increase lead satisfaction
- Condense internal documentation
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- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 261 words used.
Since its launch, the latest version of Nutshell has received an average 9/10 rating.
You can hear from some Nutshell customers below:
- “Nutshell's pricing for what the product gives us is absolutely amazing. We have access to so many more CRM features that we never thought we'd be able to utilize without breaking the bank.”
- “Nutshell is both simple & powerful. It's simple enough that our sales team actually likes using it and there's no pushback. It's powerful enough that we're able to get valuable insights into what's working, what's not and how to do better.”
- “Very simple and straightforward user interface and features. Covers all the basics of a CRM without the complexities of other systems.”
- “I was looking for a platform that could manage multiple pipelines while giving my team transparency about their own successes. Nutshell has delivered on both fronts.”
- “It enables us to have our sales and marketing functions all working within one platform. The ability to effectively report on our campaigns is invaluable and a great benefit.”
Nutshell delivers on the top three purchase considerations of CRM buyers:
- Ease of use
- Price
- Functionality
Focusing on what sales teams need from a CRM has helped Nutshell power more than $600 million in annual sales for its clients. It’s also resulted in Nutshell receiving several awards that highlight the best CRMs in the industry, including:
- Capterra: Online CRM Software Shortlist (2023)
- G2: Best CRM Software - Leader (2023)
- GetApp: Contact Management Software - Category Leaders (2023)
- SoftwareAdvice: Online CRM Software - FrontRunner (2023
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 119 words used.
For more information on Nutshell’s CRM, please view:
For more information on Nutshell’s lead attribution capabilities, please view:
For more information on Nutshell’s form capabilities, please view:
For more information on Nutshell’s pinned notes capabilities, please view:
For verification of Nutshell’s recognitions, please view:
Citations
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