Company: WebFX
Company Description: WebFX is a full-service digital marketing company that's been delivering marketing results for more than 2 decades. In the past 5 years alone, we've driven more than $3 billion in revenue and more than 7.8 million leads for our clients. Our 50+ digital marketing strategies paired with our proprietary marketing software, MarketingCloudFX, create the perfect lead-driving machine for clients.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Business-to-Business Services
 Nomination Title: WebFX's AdTechFX Services
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
April 2022
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 344 words used.
Meet WebFX's AdTechFX services — a B2B brand's full-service solution for:
- Attracting more qualified leads
- Improving close rates
- Increasing digital advertising's return on investment
With AdTechFX services, which blend our award-winning team and proprietary AdTechFX technology, businesses can build, optimize, and launch targeted advertising campaigns with digital advertising experts that display on websites, podcasts, and streaming platforms. The result is a service that improves close rates by 8% (on average) and increases digital advertising's ROI by 20% (on average).
How? AdTechFX services solve key challenges in online advertising and B2B operations, like:
| Challenge |
Solution |
|---|
| Longer sales cycle |
AdTechFX includes customer relationship management (CRM) integrations so businesses can unify marketing and sales data instantly to create ad campaigns that:
- Target sales qualified leads (SQLs)
- Keep organizations top of mind
- Improve close rates
|
| Higher advertising costs |
AdTechFX helps businesses maximize their advertising budget via segmented audiences that contain qualified users only, so companies can:
- Optimize bids based on account value
- Decrease cost per acquisition (CPA)
- Lower cost per 1000 impressions (CPM)
|
| Limited time |
WebFX’s AdTechFX services provide businesses with a dedicated team to manage the company’s ad campaigns and handle tasks like:
- Setting up AdTechFX
- Creating ad strategy, creatives, copy, campaigns, and optimizations
- Measuring ROI
|
| Longer buyer journey |
AdTechFX includes a customer data platform (CDP), so businesses can gather, store, and re-use first-party data to:
- Use advanced (and automated) targeting
- Target qualified users across the funnel
- Generate more qualified leads
|
| Inaccurate ROI forecasting |
AdTechFX uses over one billion data points to forecast its impact on the metrics that matter most to businesses and advertising teams, like:
- Annual revenue
- Lead generation
- CPA
- CPM
|
| Fewer third-party data sources |
AdTechFX supplements third-party data sources, like Google, with a reliable third-party data source so businesses can:
- Identify qualified website visitors
- Advertise to company stakeholders
- Grow brand awareness
|
Additional benefits of WebFX’s AdTechFX services include improving:
- Engagement with ad types like connected TV commercials and display, video, and audio ads
- Ad relevance with targeting options unavailable on leading advertising networks, like Google Ads
- Additional strategies, like email marketing, with first-party data
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 348 words used.
Since its launch, AdTechFX has:
- Onboarded hundreds of users
- Improved return on ad spend (on average) by 20%
- Improved close rates (on average) by 8%
- Contributed to WebFX generating more than $3 billion in revenue for its clients
- Contributed to WebFX generating more than 7.8 million qualified leads for its clients
- Provided businesses with a cost-effective CDP at less than $1,000 per month. Typically, a CDP costs $5,000 per month.
Businesses have used AdTechFX to launch successful campaigns for:
- Retargeting SQLs
- Retargeting high-value accounts and/or account stakeholders
- Retargeting qualified users in the business's target market
- And more
Reviews and testimonials from our clients include:
- Manufacturing Company
- Achieved a 126% increase year-over-year (YoY) in paid search quote requests
- “Over the last several years, we’ve had incredible gains with traffic and leads on our website. We’ve experienced double digit-traffic and lead growth every year since 2016 with WebFX.”
- Freight Forwarding Company
- Improved lead quality, with 50-60% of new leads being qualified vs. 30-40% previously
- “Our qualified lead percentage was pretty low, around 30%–40%, so we had to discard many. Now, we’ve pretty much doubled that. We get good leads…we consider that 50%–60% are qualified leads.”
- Industrial Company
- Tripled its number of quality leads
- “We’re really impressed with the fullness of their services. They provide us with a complete package and are able to seamlessly scale the work up and down depending on our needs.”
- Manufacturing Company
- Increased form submissions from paid traffic by 31%
- “Using paid and earned media channels and accurately measuring the success of these efforts has helped us grow our revenue in multiple business units.”
- Delivery Services Company
- Increased pay-per-click leads YoY by 74%
- “WebFX’s services have allowed us to target particular leads in a way that has shown tremendous results…The quality leads have increased monthly, and we look forward to them continuing to grow.”
- Agriculture Equipment Company
- Decreased cost-per-lead YoY by 23% and increased YoY conversion rate by 75%
- “We are seeing the ROI that WebFX said they could deliver related to paid search and our ecommerce site.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 79 words used.
For more information on AdTechFX:
For more information on our built-in CDP and CRM:
For more information on our provided reviews, case studies, and performance:
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