Company: Weber Shandwick, Irving, TX
Company Description: Weber Shandwick is one of the world’s premier PR firms, recently being recognized as Large PR Firm of the Year by PRNews. Within Weber Shandwick exists Visual Communications, a group of experts specializing in branding, design, advertising, collateral work and interactive. Our team was recognized by the American Business Awards in '03 as a finalist for Best Creative Team.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best House Organ

Nomination Title: Zookeeper: Journal of the Dallas Zoological Society

    The date on which this nominated material was first distributed or otherwise made public:

        Spring, 2007

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        Our task was to take the new Zoo brand that we developed from a logo/business
        card/letterhead system to all marketing elements of the Zoo.  This included the
        park, the map, and their membership magazine:  Zookeeper.

        The oversized magazine, the illustrations of the animals, the vibrant colors
        and the font system are now more appealing than the original 8.5” x 11” paper
        version produced on desktop.

        The overall re-branding and marketing effort of the Dallas Zoo has resulted in
        their highest attendance ever being recorded in 2007.  The membership magazine
        is a major contributor to this effort.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        Client: Dallas Zoological Society; Art Director: Beth Pedersen; Creative
        Director: Ken Maxwell; Designer: Beth Pedersen; Photographer/City: Cathy
        Burkey, Dallas; Printer/City: Buchanan Visual Communications, Dallas; Writer:
        Susan Eckert