Company: ViridiSTOR, Tustin, CA
Company Description: ViridiSTOR is the world’s first and only fiscally sound, sustainable solution for information delivery at conferences, tradeshows, meetings and more that reduces costs for exhibitors and increases profits for event producers at events, while making any event much more sustainable! With the Presenter application on the USB, the presentation of information of all types including video is powerful!
Nomination Category: Products & Product Management Awards Categories
Nomination Sub Category: New Product or Service of the Year - Media & Entertainment - Product

Nomination Title: ViridiSTOR Green Box Solution

Tell the story about this nominated product or service (up to 525 words). Describe its function, features, benefits, and performance to date:

The ViridiSTOR solution is the world’s first and only fiscally sound and sustainable solution for the delivery of information of all kinds to the over 2 million events held annually. We replace paper handouts with digital delivery on a USB with our Presenter application making information infinitely more useful and sharable. We reduce one of the key costs associated with events, and eliminate the tremendous paper pollution associated with events. 
In total, every stakeholder in the event industry benefits from the use of our system: the producers reduce cost and create a new revenue stream; the exhibitors save 75% or more of the marketing budget while delivering “content” of all types including video; attendees are now freed from carrying 40 to 60 pounds of paper per day, or binder upon binder of printed materials, while being able to “consume” the information digitally making it infinitely more useable; and the environment is freed from the pollution of the 2nd largest polluting industry (per EPA statements).

The ViridiSTOR Green Box™ Solution allows trade show and conference organizers to replace paper-based materials at their events, greatly reducing the environmental impact of a show while increasing the usability of the information for attendees. The Green Box™ Solution eliminates all paper-based materials (brochures, catalogs, conference handouts, sales sheets, show guides, etc.) replacing them with electronic copies (including video, high-res color photos, presentations with audio accompaniment, or entire product line catalogs) that are accessed through a patented delivery and viewing system.

Via the Presenter application that is included on the USB, the information, or content, is presented and managed in an intuitive, fashion that can be accessed by either a PC or Mac computer.  Studies have shown that through the use of our system that the costs of creating handouts by exhibitors, or binders of information for conferences are reduced by over 75% or more, and “handouts” can include any digital file including video.  Think of the Green Box as a “digital brochure rack.”  Each attendee is provided with a ViridiSTOR USB - think of it as a “digital tote bag.  Information is then collected onto the USB drive that is carried from booth to booth.  A verifiable cost savings solution that creates new profits, reduces costs, tremendously improves the “user experience” at conventions, tradeshows, meetings etc., all while removing paper in this digital age.

And finally, we have been the recipient of the 2012 Edison Award for innovation, the Tech America H/W Innovation of the Year, the Tech America H/W Innovation of the Year, the Emerald Award for Environmental Sustainability, first time finalist in TWO categories in the Trade Show Executive Innovation Awards, the IMEX America “Techno How Zone” Winner for Innovation, the Tech America “Terman Award” finalist, and the United Kingdom’s Environment and Energy Awards Finalist (they have not stated winner – late April 2013).  

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Provide a brief (up to 125 words) biography about the leader(s) of the team that developed this nominated product or service:

Mullin has been an entrepreneur from the start.  For nearly 25 years Mullin has lead teams that have created award winning and significant market changing impacts. Innovating and bringing to market H/W and S/W solutions that have improved information delivery an many industries, Mullin’s award winning track record is solid.  From innovating “data broadcasting,” to in-car computing systems, to information delivery and paper replacement systems, Mullin has delivered products that make a difference.

By surrounding himself with teams of varying skills, they innovate products that are changing the world.  With the ViridiSTOR solution, it not only reduces costs, but is the world’s first and only sustanainble AND fiscally sound product of its kind.

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