VideoEgg

In February of 2007, less than two years after the company was founded, 
VideoEgg announced it was now hosting over three million video files, 
demonstrating it had become the leading video solution for online communities. 
Its video ad network, the EggNetwork, had also grown to include more than 60 
online communities such as AOL, Bebo, hi5, myYearbook.com and Tagged, moving to 
become the largest ad network of its kind. By late April, VideoEgg continued to 
demonstrate substantial growth, announcing that the EggNetwork powered 60 
online video campaigns in a three month time span, including campaigns from 
General Motors, Ford, L’Oreal, Puma, ABC, Canon, Electronic Arts, and Nestlé.

Over the next few months, VideoEgg garnered a number of key industry awards, 
signaling the company’s growth and innovation. VideoEgg was selected by 
AlwaysOn as an OnHollywood 100 Top Private Company, and was named a 2007 Red 
Herring 100 North America Winner, which recognizes the 100 most promising North 
American companies driving the future of technology.

As the popularity and usage of widgets on Facebook was peaking, VideoEgg began 
enabling Facebook developers to monetize their applications through the newly 
launched Eggnetwork Advertising Platform (EAP) in August 2007. The platform 
allows developers to earn money with the applications they develop for Facebook 
by leveraging the EggNetwork’s international sales team and innovative approach 
to online advertising. 

In September 2007, VideoEgg announced that it had closed its series C round, 
securing $15 million in funding led by Focus Ventures. WPP, August Capital, and 
Maveron also contributed to the round.

In an effort to foster a dialogue around the open application environments 
associated with social networks, VideoEgg also hosted their first “AppCamp” in 
late October 2007, a one-day event which successfully engaged developers and 
industry insiders in a conversation around monetization and understanding user 
behavior for advertising in social environments. 

 Further highlighting the company’s growth and innovation in the online 
advertising space, in December 2007, VideoEgg won the ASPY Award for best new 
business idea in the technology category for their pioneering of the video ad 
overlay and was also named a Red Herring 100 Global winner, the next level of 
distinction of the Red Herring North America 100, previously won in mid-2007.

By January of 2008, VideoEgg had reached another company milestone. Through 
their Eggnetwork Advertising Platform, VideoEgg had provided $1.5 million to 
leading Facebook application developers, signaling the growing success of 
monetizing social content. Drawn to VideoEgg’s pioneering approach, leading 
application developers such as RockYou, the Social Gaming Network and Renkoo 
garnered a significant portion of revenue generated from ads served through the 
Eggnetwork.

In February of 2008, VideoEgg launched the AdFrames Brand Response Network, an 
industry-leading program that provides advertisers a more measurable way to 
reach highly engaged consumers using video and rich media. AdFrames allows 
advertisers to negotiate a price for engagement, a more valuable indicator of 
consumer interest than the current CPM model, and is an approach that will help 
reframe the focus of the industry from quantity to quality.

http://videoegg.com/press/akamai3m
http://videoegg.com/press/vehatches
http://videoegg.com/press/threemhits
http://videoegg.com/press/ve_adnetwork_powers_60
http://videoegg.com/press/ve_onhollywood_100
http://videoegg.com/press/ve_redherring_top_100
http://videoegg.com/press/videoegg_focus_ventures
http://videoegg.com/press/aspy_award
http://videoegg.com/press/business_week_widget
http://videoegg.com/press/partner_announcement
http://videoegg.com/press/business_week_facebook
http://videoegg.com/press/cnbc_next_big_thing
http://videoegg.com/press/aspy_award
http://videoegg.com/press/redherring_100_global_release
http://videoegg.com/press/sf_biz_journal
http://videoegg.com/press/videoegg_apps_million
http://videoegg.com/press/shoot_adframes
http://videoegg.com/press/adage_adframes
http://videoegg.com/press/techcrunch_adframes
http://videoegg.com/press/adweek_adframes 

Matt Sanchez helped launch VideoEgg in early 2005 with fellow Yale graduates 
David Lerman, and Kevin Sladek with the hopes of mastering all aspects of 
online video. Prior to co-founding VideoEgg, Matt was a managing member and 
chief operating officer of MediaLiquid, a production company founded by 
Sanchez, Sladek and Lerman that focused on helping non-profits develop cost-
effective public service announcements by. He began his entrepreneurial career 
in high school when he founded a computer consulting group. Sanchez holds a 
B.S. in Electrical Engineering and Computer Science from Yale University.