VideoAmp - Best Video Platform for Media & Publishers

Company: VideoAmp
Company Description: VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies. Advertisers, agencies and media owners leverage VideoAmp’s privacy-first suite of data and software solutions to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media.
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: Video Platform for Media & Publishers

Nomination Title: VideoAmp’s solutions

VideoAmp releasedits Commingled TV Dataset in March, 2020.
VideoAmp launched its Campaign Optimizer solution in November, 2020.

VideoAmp’s solutions are designed to help advertisers understand three questions: Where did your money go? How did it perform? What should you do next? Using a commingled TV viewership dataset, clients can better uncover where their dollars are being allocated across screens and channels, and how their impressions were delivered as a result.

VideoAmp’s commingled TV viewership dataset boasts 28M households and 40M devices by layering Smart TV ACR, cable and satellite STB data together. Why commingle? ACR data provides fast data delivery, a wide geographic reach and supports ad fingerprinting for fast detection. STB data provides complete household viewership, better identity match rates, more accurate program and channel identification. The combination of these two streams is the key to providing advertisers with a more robust dataset to reach audiences more efficiently and accurately. This method both saves on media investments while optimizing reach and frequency at the household level.

Advertisers can access a variety of insights, including but not limited to:

- Cross-Channel Reach and Frequency Distribution
- On-Target Percentage and Overlap of Cross-Channel Delivery Between Partners
- Lift and Incrementality of Advertising Investments
- Bring Your Own Attribution Models
- Audience Discovery with the highest propensity to convert

With these insights, advertisers can make real-time optimizations to reduce over-frequency and drive net new reach most efficiently through cost analysis of performance metrics. VideoAmp’s planning tools enable advertisers to use these insights as a baseline to plan and activate against their next buy.

The benefits of the commingled dataset are not exclusive to brands and agencies, but also extend to premium video publishers, creating a truly interoperable ecosystem for the premium video industry. VideoAmp’s offering enables publishers to not only perform cross-channel forecasting more efficiently, but also balance yield and audience optimization, and package inventory with the guarantee that proprietary audience information is secure. Publishers are given the ability to add their own proprietary data to the mix, and therefore leverage the speed of return path data from Smart TV OEMs as well as the scale from STB data providers as a single cohesive dataset.

The power of VideoAmp’s solutions are highlighted in client successes across industries and markets. By leveraging a commingled source of TV data, and optimizing across digital and linear channels, brands like Jack In the Box reached over 21M unique households on a hyper local level, ensuring that the brand maintained relevancy in messaging for all of their audiences.

For HERSHEY’s, it meant saving $1.5M by maximizing reach more efficiently across channels. For Jaguar Land Rover, it meant reaching 9M incremental unique users in the consideration stage. And for Kleenex, it meant driving incremental unique household reach across digital, while generating over $200K in media value within a single month. And our stories don’t stop there. VideoAmp is on a mission to set the new standard for how advertising is valued, transacted and measured, reaching across brand and agency silos to create the most effective integrated media plan for clients.

https://www.adexchanger.com/tv-and-video/its-key-to-study-existing-tv-attribution-practices/ CIMM’s “Getting Attribution Right” in AdExchanger
https://videoamp.com/case-studies/jaguar-land-rovers-tv-and-digital-campaign-goes-above-and-beyond-with-dentsu-x/ Jaguar Land Rover Case Study
https://videoamp.com/case-studies/hersheys-campaign-hits-the-sweet-spot-with-cord-cutters-and-saves-1-5m/ HERSHEY’s Case Study
https://videoamp.com/case-studies/kleenex-campaign-remedies-media-waste-with-incremental-reach/ Kleenex Case Study
https://videoamp.com/case-studies/jack-in-the-box-answers-the-cravings-call-with-local-measurement/ Jack in the Box Case Study