Company: Vatom, Los Angeles, CA
Nomination Submitted by: ACC Advisory
Company Description: Vatom is the world’ first enterprise-ready Web3 CRM SaaS solution that enables companies to be better connected to customers, streamline processes and improve profitability. Vatom’s Web3-based platform is built with a no-code plug-in architecture that enables any company to improve how they manage customer relationships across the entire customer lifecycle.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Mobile On-Demand Application
 Nomination Title: Vatom
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
October 2022
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 328 words used.
Vatom is a leading Web3 SaaS platform that provides businesses the tools to create their own Web3 experiences and strategies. Offering a complete suite of features that work across all blockchains and integrate easily with current Web2 technologies, Vatom’s platform can support millions of concurrent users around the world and is completely customizable, making the company an ideal, trusted partner for brands to enter into Web3.
Understanding the value of Web3 tools in cultivating direct connections with its customers, Vatom launched an all-inclusive mobile application to support the co-creation of successful Web3 initiatives for brands and companies. As the first-ever Web3 enterprise platform in mobile application form, available for both IOs and Android users, the app was developed to be consumer-first and wallet-centric, providing universal and cross-chain capabilities, allowing consumers seamless access to all their digital objects in one place, messaging capabilities amongst users and most importantly, direct and ongoing communication channels with their favorite brands.
Launched in October 2022, Vatom's mobile app debuted in anticipation of PepsiCo's Frito-Lay campaign for the FIFA World Cup. PepsiCo came to Vatom to help power its first-ever Web3 campaign on behalf of America's largest food company to engage sports fans in new ways and enhance the at-home viewing experience. Leveraging the Vatom app, consumers were invited to join the "Pass the Ball" Challenge, a gamified online experience accessed through QR codes printed on 200M Frito-Lay chip bags, uniting fans as they cheered on their respective teams and enabling consumers to play AR games, earn prizes and receive personalized Smart NFTs.
Mass-market-ready, easily-accessible and brandable, the Vatom app is able to create brand-aligned experiences and serve as the primary channel of communication to each customer, unlike other brand campaigns that utilize third parties, such as social media platforms, to engage with customers. Enabling Frito-Lay and other brands to capture zero- and first-party data, the Vatom app provides them with valuable insight on each specific customer and a direct engagement channel to them.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 347 words used.
PepsiCo’s Frito-Lay sought an interactive online fan experience as a way to extend its official FIFA sponsorship and recognized the opportunity to engage the consumers through Vatom’s consumer-friendly, brandable app, and create always-on, direct engagement channels beyond the campaign. With the mobile app, fans were able to join the platform where their faces would be featured on a giant soccer ball -- creating the largest pieces of digital art ever. With games dropping every day and prizes such as Smart NFTs, Vatom helped Frito-Lay reward fans by leveraging innovative user-generated content and enabling them to redeem physical prizes, such as Adidas soccer swag and apparel, leaving users satisfied with their experience.
The “Pass the Ball'' Challenge was a critical campaign for Frito-Lay as it was the brand’s first-ever Web3 campaign and the largest, most accessible Web3 campaign in history. Given that approximately half of metaverse enthusiasts have a desire to interact with their favorite food and beverage brands in virtual worlds, Vatom enabled Frito-Lay to exceed customer needs while creating a direct channel of connection to each fan who participated through the app.
In the first four days of its launching, over 100K individuals joined the challenge on the Vatom app, demonstrating the intense consumer appetite for Web3 experiences. In total, through December 17, there were 2M visitors with 70% of users engaging daily. 500K users shared with friends, 735K games were played and the customer acquisition cost was $1.30 (vs. consumers goods industry average of $22).
Vatom’s app and its Smart NFTs have enabled Frito-Lay to gain direct connections with each fan that participated. These connections now empower Frito-Lay to directly engage each of these fans without the use of third-party data and with content and experiences that inspire true brand loyalty.
This campaign showcased the evolution in the marketing industry, and the promise of the Vatom app. Consumers are demanding personalized experiences, which becomes harder for brands to deliver as third-party data becomes less available. This campaign proved that Web3 is more than a fad, but an effective marketing strategy that delivers real value.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 35 words used.
Pepsico's Frito-Lay Case Study: Largest Web3 campaign in history:
https://vimeo.com/vatom/flna2022
Press Coverage: demonstrating its cultural relevance and impact amongst businesses and consumers.
https://hypemoon.com/2022/10/frito-lay-wants-to-see-its-customers-with-fifa-driven-fan-experience
https://www.thestreet.com/crypto/news/metaverse-company-vatom-brings-nfts-to-2022-fifa-world-cup
https://www.brand-innovators.com/news/frito-lay-embraces-web3-at-fifa-world-cup
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