Company: UnitedHealthcare, Minnetonka, MN
Entry Submitted By: RLM Finsbury
Company Description: UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries.
Nomination Category: Web Site Awards Categories
Nomination Sub Category: Health Products & Services

Nomination Title: Health Care Lane

When was this site or blog first published? The site was first published in October 2009.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

UnitedHealthcare created HealthCareLane.com to help simplify the often complex world of health benefits. This unique online experience is designed to improve consumers’ health literacy and educate them on the many different health benefits programs and services available to them. The interactive, easy-to-navigate website resource features a variety of “storefronts” where information and tips about a wide range of health benefits topics are presented in an engaging and easy-to-understand format.

HealthCareLane.com has received strong positive feedback from employers and consumers, and has earned more than 30 awards for its interactive content, creativity, user engagement, and effective communications of health insurance information.

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List the appropriate creative and production credits for this website:

CEO - Matthew Zehner
Account Manager - Maggie Ashla
Creative Director - Weston James Palmer
Art Director - Maria Nguyen

Company: UnitedHealthcare, Minnetonka, MN
Company Division/Group: RLM Finsbury