Company: Twentytwo and brand, Gotha, FL
Company Description: Since 2018, twentytwo & brand has grown to be the PR & Communications agency of record for more than 70 brands across the renewable energy value chain. From startups to the most recognized names in the industry, they are the movers and shakers forging the path to a sustainable future. As their strategic and execution partner, we embrace their ambitious vision to deliver real results.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Public Relations Agency of the Year
 Nomination Title: Twentytwo & brand
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated agency since January 1 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated agency: its history and past performance (up to 200 words):
Total 199 words used.
As a pioneering full-service PR agency, twentytwo & brand leads the way in empowering brands driving the global shift toward sustainable energy. Specializing in renewable energy, Climate Tech, and CleanTech, our mission is to seamlessly integrate intelligent brand strategies with compelling narratives and pithy pitches.
Operating as strategic marketing partners, we are dedicated to enhancing a brand’s reputation, reach, and results through out of the box thinking and cutting-edge campaigns. We are squarely focused on building brand value, from awareness and reach to reputation and crises management.
We bring over 40 years of collective marketing experience, coupled with 50 years of specialized knowledge in the renewable energy domain. Our success is intricately tied to our clients' success, and we are unwaveringly committed to serving our community and those striving to bring transformative products, solutions, and services to market, contributing to the preservation of our planet.
Since our inception in 2018, we’ve doubled in size and championed over 70 brands across renewable energy sectors. As a domestic agency serving the North American market, we play a pivotal role in boosting their media exposure, earning prestigious awards, building thought leadership and dedicated followings, establishing distinctive voices, and successfully scaling their businesses.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the agency's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Achievements we would like to highlight:
CEP Renewables - Landfill Solar Transformation
- Strategic Collaboration: Partnered with four key stakeholders, positioning their groundbreaking work in building the nation's largest landfill solar plant.
- Impactful Storytelling: Crafted a joint case study showcased in PV Magazine, Solar Builder, Waste Today, multiplying each client's reach by 4X.
- Prestigious Recognition: Honored with the 2023 Top Renewable Energy Plant of the Year Award by POWER Magazine, reaching 65K subscribers and 270K monthly website views.
CS Energy – Brand Rebirth
- Social Excellence: Achieved a 1,500% increase in LinkedIn followers in ten months.
- Consistent Messaging: Secured over 27,000 organic content impressions monthly, establishing a robust brand presence.
- Award-Winning Campaign: Received the 2022 w3 Gold Award for Social Content & Marketing.
Castillo Engineering - Client Success Elevator
- Multi-Pronged Approach: Executed a comprehensive digital campaign and email marketing strategy, reaching Solar Power World's audience of 38,000 subscribers.
- Exceptional Engagement: Achieved 365 case study downloads, generating hundreds of sales-qualified leads.
- Financial Impact: Influenced over $500K in new revenue attributed to the campaign's success.
FranklinWH - Battery Launch
- Strategic Insight: Comprehensive evaluation of the U.S residential battery market and competitive opportunities.
- Communication Excellence: Developed powerful messaging and positioning.
- Integrated PR Success: Implemented a strategic PR and communications plan, resulting in over 55k impressions within four weeks, securing media coverage and industry leadership.
These examples underscore our commitment to "empowering the brands that are re-powering our world."
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the agency's past performance (up to 250 words):
Total 222 words used.
The expertise of the twentytwo & brand team has left an indelible mark on both emerging and established clients. Our contributions to successful company and brand launches, strategic PR campaigns, and visually compelling campaigns have consistently spurred engagement, intent, and decisive action. This depth of experience positions us as not just service providers but as integral partners in our clients' success stories.
Our commitment extends beyond the surface, as we embark on a comprehensive journey to unravel the intricacies of our clients' businesses. Through a meticulous process encompassing mission, vision, and values, we collaborate to craft brands that authentically connect with their audiences. By delving into competitive analyses, we unearth the unique essence that distinguishes them, enabling us to construct a compelling brand voice that resonates and sets them apart in crowded marketplaces.
As brand strategists, we navigate the competitive landscapes for each client, identifying their unparalleled strengths and shaping a voice that stands out. Our specialization in smart PR strategies, captivating content creation, and fostering trusted editorial relationships not only enhances awareness but also elevates our clients' brand reputation and industry leadership. In 2023 alone, our achievements, including launching 11 websites, expanding our team, and generating millions of earned media and social impressions, underscore the significant impact of our small, highly focused, and strategic agency in the dynamic clean energy sector.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 142 words used.
Twentytwo & brand Website - https://www.twentytwoandbrand.com/
CS Energy – Best Place to Work Video – Award submission success in positioning company as a "Best Place to Work" in their local community, elevating their brand and driving broad awareness.
FranklinWH – Brochure – Branding a company and their solutions to enter the US market, building a name through strategic PR, communications, and media outreach.
CEP Renewables – Marketing Flyer – Delivering positioning and messaging that resonates with their audience. They have a leading position in turning previously used landfills into solar sites enabling an increase in state tax incentives and lower cost of energy for low-income residents.
Castillo Engineering – Case Study – Demonstrating success of projects across various sites, projects, and locations. Our work enabled them to follow up on warm leads, bringing in $500K in additional net revenue.
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