Trebel & CleverTap, San Francisco, California, United States: Trebel's Journey with CleverTap: Personalizing the Music Experience for Listeners

Trebel was launched at the end of 2018 with a mission to create an exceptional music experience for millions of people around the world.

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Trebel, introduced in late 2018, revolutionizes free music streaming, aiming to make music universally accessible. With the majority of smartphone users not paying for music, Trebel offers an unparalleled experience to millions. More than just a listening platform, it immerses users in music that resonates with their emotions and preferences.

The app's cornerstone is 'Moodlist,' an AI-driven feature that goes beyond typical playlists. It understands each user's unique musical tastes, allowing them to express emotions through music. By responding to specific questions, users can create personalized playlists with special titles and notes, making each compilation a unique musical gift.

While launching this feature,Trebel faced the challenge of rolling out 'Moodlist' to the right customers as this feature required users to update to the latest app version. CleverTap, Trebel's partner in customer engagement, was pivotal in this. They utilized their Native Display capability to prompt users with older versions to update. Using channels like Native Display, Push Notifications, and In-App Messages, Trebel reached out to both active and dormant users in Mexico and the United States. This strategy, offering relevant and personalized content, was crucial for users to access 'Moodlist,' enhancing their overall music experience.