Total 200 words used.
Tractor Supply’s app is the company’s premier retail channel for our loyal customers. The main objectives of the app are user growth and retention. Since its 2020 launch, the app has over 7M downloads, up from 1M in the first year. The app boasts ratings of 4.7 and 4.3 in the Apple App Store and Google Play Store, respectively, and accounts for a substantial portion of our ecommerce sales, with an above-industry standard conversion rate.
Beyond shopping our robust online catalog, app customers have easy navigation to our industry-leading loyalty program, Neighbors Club. This page provides our [REDACTED FOR PUBLICATION] loyalty members easy access to their wallet, member benefits, and rewards helping grow our loyalty transactions [REDACTED FOR PUBLICATION]. Our customers treat their pets as family, and our “My Pet” feature enables quick and easy shopping for all their pets needs from specialized content and recommended products, to easy to find services.
Advancements in the app drove incredible growth in our business overall, accomplishing a record year of $1B in ecommerce sales. We continue to view the app as an opportunity to innovate and drive connection with our customers, growing Tractor Supply company for many years to come.