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Tractor Supply Company, Brentwood, Tennessee, United States: The Tractor Supply Company Customer Mobile App

Company: Tractor Supply Company, Brentwood, TN
Company Description: For 85 years, Tractor Supply Company (TSC) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. (TSC) is the largest rural lifestyle retailer in the U.S. with over 52K employees. TSC has been continually recognized with awards for workplace achievements.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Shopping
2024 Stevie Winner Nomination Title: The Tractor Supply Company Customer Mobile App
  1. The date on which this nominated mobile site or app was first published:

    The Tractor Supply Customer Mobile App was published in 2020. 

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 200 words used.

    Tractor Supply’s app is the company’s premier retail channel for our loyal customers. The main objectives of the app are user growth and retention. Since its 2020 launch, the app has over 7M downloads, up from 1M in the first year. The app boasts ratings of 4.7 and 4.3 in the Apple App Store and Google Play Store, respectively, and accounts for a substantial portion of our ecommerce sales, with an above-industry standard conversion rate.  

    Beyond shopping our robust online catalog, app customers have easy navigation to our industry-leading loyalty program, Neighbors Club. This page provides our [REDACTED FOR PUBLICATION] loyalty members easy access to their wallet, member benefits, and rewards helping grow our loyalty transactions [REDACTED FOR PUBLICATION]. Our customers treat their pets as family, and our “My Pet” feature enables quick and easy shopping for all their pets needs from specialized content and recommended products, to easy to find services.  

    Advancements in the app drove incredible growth in our business overall, accomplishing a record year of $1B in ecommerce sales. We continue to view the app as an opportunity to innovate and drive connection with our customers, growing Tractor Supply company for many years to come.

  3. List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

     

Attachments/Videos/Links:
The Tractor Supply Company Customer Mobile App
MOV [REDACTED FOR PUBLICATION]