Company: Toshiba Global Commerce Solutions, Durham, NC
Company Description: Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, agile solutions and services that enable retailers to adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers have the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ changing needs.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Exhibition Experience
 Nomination Title: Toshiba Global Commerce Solutions NRF 2024 Exhibition
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 525 words used.
The NRF Big Show from Jan.14-16, 2024 is the largest retail-focused tradeshow in the U.S., bringing together over 6,000 brands and 40,000 attendees globally to experience the latest in retail innovation, network with industry experts, and build relationships.
Given many new innovations and challenges in retail over the last year, Toshiba Global Commerce Solutions had a significant opportunity to showcase a new way for retailers to experience retail technology, with new innovations that solved their daily challenges, and a path towards frictionless stores that deliver smoother, personalized shopping for consumers. Additionally, the overarching goals of our exhibit were to:
- Strengthen our relationships with existing customers and partners and build new opportunities with retail prospects.
- Increase existing brand awareness, strengthen our existing reputation within the retail industry, and promote our new company brand story.
- Emphasize Toshiba as a global innovator and provider of total, end-to-end retail solutions.
- Present the future of retail experiences, available today, with interactive experiences.
The exhibit enabled retailers to see technology demos of end-to-end solutions they need to succeed, including loss prevention and produce/item recognition powered by A.I. and computer vision, biometric checkout, self-checkout systems and kiosks, associated and consumer mobility solutions, personalized loyalty & promotions programs, modular POS systems, augmented reality training, proactive monitoring/issue resolution and wall-to-wall services and an overarching cloud-based ELERA® commerce platform that is modular, composable and connected, and unifies touchpoints, devices, applications, data, and more to enable retailers to adapt quickly as retail expectations change.
As part of this showcase, a new frictionless experience was available, demonstrating how Toshiba’s modular technologies can be implemented together to create seamless shopping experiences. The experience started with a quick enrollment into a facial recognition application that allowed entrance. Once inside, the technology, powered by A.I., computer vision and the ELERA® Commerce Platform, demonstrated use cases across:
- Shopper Store Entry
- Shopper tracking and crowd count
- Shopper re-identification
- Item and weight pickup and return tracking
- Error handling
- Dynamic Pricing
- Live shelf mapping & inventory
- Customer, item, and transaction linking
- Frictionless checkout and payment
The exhibit itself was designed to implement our updated brand elements and design. Featuring bright, warm colors, shapes, designs, and humanized imagery, paired with a modern design of wood accents, glass walls, metal framing, and an open layout, the booth had a welcoming presence that was in contrast to other booths filled with generic stock images and walled-off booth. Our designs featured incorporated brand elements and our event messaging of creating experiences beyond what’s possible and engaging shoppers by accelerating and transcending retail beyond the ordinary. This story was presented on both large-format graphics on the exterior of the booth, as well as on large monitor arrays inside the booth and on a 50-foot-wide LED display on the front of the booth with internally-developed, custom animated content that presented our story and company brand to attendees entering a main entrance where our exhibit was located.
Results:
- Over 1,600 leads from 700 companies from 60 countries
- Interviews with 12 major news orgs, 6 major industry analysts
- Contributed directly to over $2.5 million in opportunities
- Influencing over $15 million in total pipeline opportunities
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Matthew Young, Manager, Corporate Marketing & Events – Toshiba Global Commerce Solutions
- Sarah Jensen, Senior Event Planner – Toshiba Global Commerce Solutions
- Courtney Flaherty, Manager, Creative Services – Toshiba Global Commerce Solutions
- Jessica Esposito, Meeting Planner – Toshiba Global Commerce Solutions
- Skylar Frisch, Graphic Designer – Toshiba Global Commerce Solutions
- Manuel Monserrate - Manager, Marketing Technical Enablement – Toshiba Global Commerce Solutions
- Fredrik Carlegren, VP, Head of Marketing & Communications – Toshiba Global Commerce Solutions
- Evgeny Shevtsov, Program Director, Innovation – Toshiba Global Commerce Solutions
- Elizabeth Romero, Director, Corporate Communications – Toshiba Global Commerce Solutions
- Frank Margolis, Executive Director, Solutions Marketing – Toshiba Global Commerce Solutions
- Exhibitus – Exhibit House Strategic Partner
- Zuant – Virtual Experience Strategic Partner
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