Total 197 words used.
The epidemic of screen time for little ones (exasperated by the pandemic) is having real and serious effects on development, but keeping kids away from screens is nearly impossible. We wanted to address the screen issue without imparting parental guilt and to offer hope and a solution; aiming to show the shift a child experiences from passive screen spectator, to active participant in imaginative play. We wanted to remind parents and kids everywhere what it’s like to (re) Discover Imagination.
Our goal was to tap into that immersive sense of magic where stories and worlds feel larger than life and the child becomes the main character. The 'Discover Imagination' campaign, aimed not just at showcasing the product, but more importantly, at highlighting its impact on a child's imagination and spirit. Our strategy was to visually and emotionally immerse viewers into the vibrant, fantastical worlds that children craft in their mind's eye with the help of the Toniebox.
The campaign successfully positioned Toniebox as more than a product; it's a gateway to adventure, creativity, and joyous discovery. It underscored the contrast between the dulling effect of screen time and the vivid, enriching experience provided by engaging with Toniebox.
Nomination Title: Discover Imagination
