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 Company: Sun Life Financial Inc., Wellesley Hills, MA
Company Description: Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1965, Sun Life Financial and its partners today have operations in key markets worldwide. Assets under management total $430.6 billion as of September 30, 2007.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Sales
Nomination Title: Sun Dex Bonus Client Movie CD
- The date on which this nominated production was first distributed or otherwise made public:
October 2007
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of your nominated production:
Provide point-of-sale tool to better educate agents and clients about SunDex
Bonus fixed index annuity product.
Highlights:
• Preview section provides interactive ways to test retirement knowledge,
allowing clients to participate in multiple choice quizzes that educate them
about inflation, longevity, market, and lifestyle risk.
• Income section provides animated charts that use a simple design to easily
communicate how the product's "Start, Stop, Store" feature can benefit clients
in retirement.
Retro design and movie theme keeps message upbeat and interesting. Flash
animation is used throughout movie to ensure smooth transition between topics.
NAVIGATION: CD has auto install. Once introduction is complete, choose "Preview"
section on menufor interactive section. (Navigation buttons are included in
"drive in speaker" icon at lower left.) Once preview section is complete, choose
"The Double Feature Presentation" and click on "income" on the navigation icon
at left. Fastforward to charts on Start, Stop, Store.
- List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency: Adams & Knight, Avon, CT
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