Search our sites

Search past winners/finalists


  • MESA logo

The Stories and Wisdom Company, Seattle, Washington, United States: Stories: Building a culture of connection with Storytelling, Gamification and Social Learning

Company: The Stories and Wisdom Company, Seattle, WA
Company Description: At the Stories & Wisdom Company we are changing the way the world thinks about human engagement & culture transformation with our neuroscience backed approach and technology. We drive your organizational performance by increasing team cohesiveness and organizational belonging for your customer, partner and employee teams with storytelling, gamification and social learning.
Nomination Category: Web Achievement - Specialty
Nomination Sub Category: Achievement in Online Training
2024 Stevie Winner Nomination Title: Stories: Building a culture of connection with Storytelling, Gamification and Social Learning
  1. Which will you submit for this nomination, an essay of up to 525 words describing the nominated achievement(s), OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
    Written essay of up to 525 words
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:

     

  3. If you are providing a written essay of up to 525 words about your nominated web achievement(s), provide it in this space:

    Total 516 words used.

    America loses $550B annually because 2 out of 3 workers are disengaged. In 2023 Surgeon General Dr Vivek Murthy called America to be in a “loneliness epidemic”, citing that 40% Americans felt isolated. And yet most training/learning systems are lonely experiences.

    At Stories & Wisdom we enable inclusive cultures of connection as customized online training for our clients with STORIES.

    Pioneering Course Design

    Our client, a federal organization dedicated to holistic, data-driven suicide prevention in the military community, sought to revitalize their high-performing yet burnout-afflicted team, we embarked on a journey to revolutionize their approach to team building and empathy enhancement.

    Customized Learning Experience

    We customized STORIES to our client’s values, strategies and priorities and created an online learning environment where every individual's unique perspective was not only valued but celebrated. Our flagship product, "STORIES," is a synchronous multiplayer digital card game, backed by neuroscience and built upon the pillars of storytelling, gamification, and social learning. This was delivered as an online social learning events every quarter with qualitative data analytics that showed how the group was evolving and where the new hotspots were for leadership to work on. This actionable feedback loop is also an innovation missed by traditional online training systems.

    Innovation in Learning Models

    Innovatively, STORIES debunks traditional online training models by shifting the paradigm from expert-driven systems to a social learning platform. While most online training systems focus on delivering content from experts to participants, STORIES facilitates learning through peer-to-peer interaction, fostering collaboration and bonding among team members. This approach not only enhances learning outcomes but also enables teams to tackle problems collectively, mirroring the collaborative environment they navigate in real-world scenarios.

    STORIES also disrupts the traditional notion of online learning environments that are solitary experiences where individuals absorb knowledge independently and apply it within teams. By immersing participants in a shared learning experience, STORIES bridges the gap between individual learning and team dynamics, enabling teams to learn and grow together within the same microcosm they navigate daily.

    Accessibility and Inclusivity

    Inclusivity was not an afterthought but the cornerstone of our approach. From the development phase to implementation, our digital platform adhered to Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, ensuring that every team member, including our vision-impaired colleague, could actively participate. We had a client member who used a JAWS (Braille) keyboard who loved this feature, while our real-time transcription allowed people with ESL and/or hearing issues to collaborate. Our color choices also was highlighted by people with color blindness, stating that our inclusive design helped them collaborate better.

    Results

    Participants lauded the event for its ability to foster trust, facilitate genuine connections, and capture emotions in a safe and supportive environment. As a result, our immersive storytelling approach yielded tangible outcomes: enhanced empathy, strengthened team bonds, and clarified roles and responsibilities.

    The overall experience received a 9/10 customer rating, with 91.7% of participants acknowledging successful achievement of intended learning objectives. Stakeholders recognized the game’s potential for broader applications, expressing enthusiasm for potential scaling and AI integration. Follow-ups with the client are underway for a broader roll-out.

  4. Optionally, list the appropriate creative and production credits for the nominated achievement(s) you are nominating, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
    • Program Management: Pradeep U.N.
    • Product Manager: Ritika Mandi
    • Creative Director:  CMS Dawngliana
    • UX Designer: Abraham Ralte
    • Web Development: Jikku John, Aravind VV,
    • Solution Architect: Sridhar Ramachandran
Attachments/Videos/Links:
Stories: Building a culture of connection with Storytelling, Gamification and Social Learning
URL Stories and Wisdom Website
Video Enabling a culture of connection with Stories & Wisdom
PDF Stories_and_Wisdom___Screenshots_and_Design_artifacts___Stevie_Awards_2024.pdf