Starwood Vacation Ownership

Company: Starwood Vacation Ownership, Inc. Orlando, Florida
Company Description: Starwood Vacation Ownership (SVO) is one of the leading developers and operators of high-quality vacation ownership resorts. Vacation Ownership resorts are developed under Westin and Sheraton brands and luxury fractional resorts under the St. Regis brand. SVO has resorts open/under development in Mexico, the Caribbean, New York, Florida, South Carolina, Arizona, Colorado, California and Hawaii.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: The Westin St. John Resort & Villas In-room (SVO)

1. The date in 2006 on which this nominated material was first distributed or otherwise made public:

July 1, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Most Starwood Vacation Ownership properties follow a mixed-use model, which
means there is an adjacent hotel property to the vacation ownership property
on St. John. It is important that we create an effective touch-point piece to
help attract the visiting hotel guest and entice them to inquire about
vacation ownership possibilities. The In-room Brochure does just that with an
overview of the property and just enough educational information to guide the
guest to find out more at the marketing desk. The In-room Brochure is placed
in all hotel rooms at The Westin St. John Resort, to educate and excite
potential Owners about Westin Vacation Ownership and the many benefits of
ownership.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Martin Tolan, Vice President Sales & Marketing East & Caribbean; Michael
Kosmas, Regional Director of Marketing Caribbean; and Debbie Totten, Vice
President of Creative Resources