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SI International

Company: SI International, Reston, Virginia
Company Description: SI International provides IT and network solutions primarily to the Federal government. We define, design, develop, deploy, train, and operate IT solutions. We deliver systems and services focused on the Federal government’s most urgent initiatives: Federal IT Modernization, Defense Transformation, Homeland Defense, & Mission-Critical Outsourcing.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Investor Relations Program

Nomination Title: SI International’s 2005 Investor Relations Program

   1. Tell the story about this nominated investor relations program in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

In 2005, SI International’s IR Program consisted of an integrated communications strategy that promoted the Company’s “Mission Critical • Mission Accomplished™” capability and discussed the competitive benefits of our “Rapid Response • Rapid Deployment™” methodology. Objectives included:• Showcasing benefits of the two acquired companies acquired in 2005, which increased the customer base, strengthened key customer relationships, and expanded the scope of SI International’s service offerings.• Demonstrating that our strategic focus is directly aligned with high growth, high priority opportunities.• Conveying the large size of the addressable market, projected for annual double-digit growth.• Emphasizing our ability to meet or exceed financial guidance and the successful execution of our business plan since going public. • Proactively targeting the investment community through road shows and ongoing communications 

Challenges for achieving these goals included:• Distinguishing the Company in a highly competitive, crowded and cluttered Federal IT marketplace.• Successfully communicating the acquisitions’ benefits to the investment community.• Developing a brand identity that effectively communicates our offerings and core strengths.

Tactics included:• Developed and implemented positioning with a distinctive and unique brand in the marketplace. “Mission Critical • Mission Accomplished™” captures the breadth of the company’s offerings, and accurately aligns with our core competitive strengths. This branding concept emphasizes how we take on tough, complex assignments where failure is not an option. They also underscore that the Company’s professionals are organized into specialized practice areas that successfully design, develop and deliver sophisticated IT solutions on time and within budget. • Participated in 20 non-deal road shows, secondary offering road show, 5 bus tours and 10 analysts conferences; meeting with financial analysts and institutional investors.• Developed over 24 acquisition communication materials, which included releases, presentations, conference call, scripts, CEO welcome letter, and talking points. 

Outcome • First Albany’s analyst initiated coverage on company.  All eleven analysts had a buy rating for SI International. • Institutional ownership increased over 21% from Dec.31, 2004 to Dec. 31, 2005.• 30 Day Average Trading Volume increased from 166,961 shares in January 2005 to an average of 195,581 shares by year-end 2005.• Secondary offering generated 12 million shares of demand from 80 institutional investors which made the deal 3.8x over-subscribed and stock price appreciated immediately after offering.• Stock price reached an all time high of $33.64 in 2005; 33% CAGR since IPO in 2002.  • Articles in financial/business media publications increased 30%.• Database of investment community contacts up 24% from previous year.• Recognitions included:  Named “Top 10 Hot Companies to Watch” for 2005 by Federal Computer Week;  Selected as “Top 10 Big Impact M&A Deals” by Washington Technology, Interview on “How a Small Government Contractor Competes with the Big Boys” on Wall Street Journal Radio, Ranked as “Top 100 Federal Prime IT Contractors (ranked # 49)” by Washington Technology; “Platinum 2005 Award for Best Sell-Side Analyst Program” by PRNews.

   2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

“Top 10 Hot Companies to Watch” – Federal Computer Week
http://www.fcw.com/article90644-09-05-05-Print

"Another Day, Another Potential Buyout for Provider of IT Services" - Investor's Business Daily
http://media.corporate-ir.net/media_files/irol/13/131784/
presentations/SINTanotherpdfsecure.pdf

Thrift Center Contract Win
http://www.govexec.com/story_page.cfm?articleid=31
527&printerfriendlyVers=1
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Investor Business Daily – “The New America”
http://media.corporate-ir.net/media_files/irol/13/131784/
presentations/SINTanotherpdfsecure.pdf

Executive Spotlight with Brad Antle
http://www.executivebiz.com/newsletter-executives-deta
il.php?who=bantle&check=1

   3. Provide a brief (up to 100 words) biography about the leader(s) of the team that carried out this nominated investor relations program:

Alan Hill is Vice President of Corporate Communications and Investor Relations for SI International, a provider of information technology and network solutions primarily to the Federal government.  Hill joined SI International in 2002 to manage the Company’s external relations and develop and initiate programs that enhance the Company’s brand and reputation.  In his current role, he oversees media relations, marketing communications, investor relations, tradeshow programs, and advertising.  Hill established SI International’s investor relations department during the Company’s initial public offering (IPO) and interfaces directly with the Company’s stockholders, investment community, and financial analysts by providing information and responding to inquiries.