Shoe Gummi LLC., Calabasas, California: Shantel Jackson's New Orthotic Product, Shoe Gummi

Written answers to the questions

August 2021

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Shoe Gummi is the world's first outer-sole pad and the only outer-sole proven to prevent foot discomfort caused by high heels. High heel wearers attach Shoe Gummi’s pressure reducing outer-soles to their high heels to experience an instantaneous relief of pressure off the balls of their feet and ankles, allowing them to wear high heels for a longer period of time without pain. The benefits of Shoe Gummi include: reducing the pressure off the balls of the feet, prolonging high heel wear and stopping feet from sliding forward in high heels. Shoe Gummi is for the modern woman who refuses to compromise style over comfort. It is the only orthotic of its kind. Proving the design's originality as truly the first orthotic placed on the outside of a high heel, the company was successfully patented in 2018 and officially on the market in 2019. In 2022 Shoe Gummi was issued international patents for China design patent for the round and pointed style and Australia design patent for round and pointed style. The outer-soles are made to prevent metatarsalgia, a painful condition in which the ball of the foot becomes inflamed due to pressure placed on the metatarsal bones. Like many orthotics on the market, Shoe Gummis are made with shock-absorbing EVA foam. But unlike traditional insoles, they don’t take up extra room inside heels that may already be too-tight or narrow. They’re also a quarter inch thick to offer cushioning underfoot without impairing a woman’s balance.

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Shoe Gummi has witnessed exceptional market performance since its official launch. The company rounded out a milestone year-over-year (YoY) growth for 2022, achieving an impressive 247% increase in sales to $1.2 Million compared to $350,000 in 2021. Shoe Gummi quickly became a viral product, purchased by influencers, celebrities, women and high heel wearers around the world, the high-demand caused most items to sell out on numerous occasions. This marks Shoe Gummi's third consecutive year of growth and a major milestone to solidify its position as an innovative leader in the footwear orthotics industry. With over 40,000 pairs sold worldwide since its launch.

Shoe Gummi attributes its growth to several key factors, including its commitment to innovation, the expansion of its product line to offer multiple colours, size ranges including small, medium and large, an all new pointed style as well as the implementation of new social media marketing strategies. 

Officially on the market since 2019 with a new pointed design emerging in 2021 and new color additions in 2022, Shoe Gummi's patented technology was engineered by entrepreneur, inventor, actress and influencer, Shantel Jackson. Jackson appeared on the cover of numerous industry and entrepreneurial publications and media outlets, sharing the story of her innovation gaining widespread exposure and brand visibility. Among many of the highlights that rounded out the fiscal year-end include Jackson being awarded "Entrepreneur of the Year Award" by Coffea Magazine for her vision and development of Shoe Gummi.

A Shoe Gummi customer satisfaction survey (attached) found that 82.55% of survey respondents were “very satisfied” with Shoe Gummi results versus 1.56% who were not. 98.46% of survey respondents were “extremely likely” to recommend Shoe Gummi to friends/family versus 1.54% who were not “not likely”. Respondents noted that with Shoe Gummi’s support, they were able to wear high heels up to 4X longer. 

Customer Reviews are attached to this application (they can also be viewed at www.shoegummi.com)

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Shoe Gummi’s patented technology was lab tested by Dr Geoffrey Gray, Physical Therapist Founder and President of Heeluxe. Amongst the findings (attached) Shoe Gummi improves overall comfort and forefoot cushion ratings for every heel height. After simulating 30,000 steps the Shoe Gummi remains attached to a rubber bottom heeled shoe.

Customer Reviews - Overwhelmingly positive feedback

Customer Satisfaction Survey - Overwhelmingly positive results