Company: Scenthound, Jupiter, FL
Nomination Submitted by: Scenthound Franchising
Company Description: Scenthound is the first wellness-focused grooming franchise and offers membership-based services for affordable and accessible routine care to keep dogs clean and healthy. Services are elevated through the integration of innovative technology, including its proprietary S.C.E.N.T. Check™ (Skin, Coat, Ears, Nails and Teeth) which offers a detailed assessment of each dog’s external health.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Fastest Growing Company of the Year - Up to 100 Employees
 Nomination Title: Scenthound
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 198 words used.
Scenthound is a membership-based, dog-wellness concept and we set out to revolutionize the way people think about and access routine care for dogs. We opened our doors with one goal – to keep dogs clean and healthy.
After many years in the pet care business, we spotted a gaping hole in the industry and a massively under-served market. Most dogs weren't getting proper care since there were a lot of misconceptions about grooming. Differentiated from traditional dog grooming that focuses on breed-specific styling, Scenthound provides a unique approach with its focus on routine and preventive care for dogs in five core areas: Skin, Coat, Ears, Nails and Teeth (SCENT). Our Basic Hygiene service meets the essential care needs of every dog and allows us to capture the entire market of dogs, not just the 10% of popular breeds that need haircuts.
Scenthound is establishing itself as the preeminent solution for routine and preventive dog care, perfectly positioned to take advantage of growing pet spending nationwide and emerging at the right time to foster rapid growth. Scenthound has doubled in size in the last year, with over 215 locations currently open or in development across 22 U.S. states.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 246 words used.
- The Scenthound team has had many achievements that have shaped our brand and success. We launched the Scenthound mobile app, which allows customers to book appointments, review their dog's monthly wellness check, and more. As part of the new app, we rolled out a partnership with AskVet, a virtual vet service that allows our members to chat with a vet 24/7.
We established an Advisory Board with a lineup of prominent business leaders, including David Long, CEO and Co-Founder of Orangetheory Fitness; Clay Perfall, formerly of Archway Marketing Services, and Michael Sutton, Managing Director at Guideboat Capital.
Scenthound established a subsidiary company, Scenthound Services, to focus on product development and innovation. We also created our own shampoo line to provide formulas that meet the hygiene need of dogs.
We launched a training center within Peggy Adam's Rescue League, a no-kill animal shelter, as a part of our “Clean Start” partnership (a partnership with local rescues to give free services to shelter pups and newly adopted dogs) to train all our franchisees and staff at this facility.
We developed and executed an Operations Performance Checklist, an audit tool to measure the impact of foundational departmental processes, cleanliness and maintenance of facilities, and team engagement. This helped us identify areas of opportunity and prioritize future efforts.
We signed 49 franchise partners for 174 units demonstrating their trust and confidence in our brand and team. We opened 35 new locations (a 583.33% growth since 2020) across 13 states.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
As the first wellness-focused, membership-based dog grooming franchise, Scenthound is disrupting an outdated industry with a shift toward wellness and a blue ocean strategy. We offer an easy, affordable way for dog parents to get the routine care their pups need to stay clean and healthy.
The Scenthound model has unprecedented potential because we took the underserved market – the 80% of dogs that don’t need haircuts – and designed a system to care for their health.
What sets us apart:
The Scenthound membership-based business model delivers recurring revenue to cultivate fierce customer loyalty. Dog parents choose a membership option that works for their budget and schedule to maintain their dog's health, and this customer retention framework provides a platform for profitable growth.
Everything we do is rooted in health and wellness for dogs. For example, following each visit, Scenthound provides every dog parent a six-point evaluation (called a "S.C.E.N.T. Check") that helps keep them informed on their dog's overall health and wellness.
Scenthound 'Scenters' are conveniently located in errand-intensive mixed-use retail areas. Customers value the convenience of combining errands while their dogs are in Scenthound's care. The average service time is 30 minutes, which keeps customers shopping nearby while they wait.
Scenthound has a proprietary customer mobile app that delivers personalized solutions for clients based on their dog’s needs and provides easy, convenient booking capabilities. The app also includes S.C.E.N.T check® wellness tracking and 24/7 access to a virtual vet.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Latest press release: https://www.prnewswire.com/news-releases/scenthound-experiences-highest-growth-to-date-as-pet-industry-demand-rises-301731198.html
Pictures: https://scenthound.pixieset.com/scentershots/
Franchise testimonial Video: https://youtu.be/8yvQqyOqlsc
Employee Testimonial video: https://www.youtube.com/watch?v=qOXOqLMlFSk
Recent podcast from one of our franchise partners: https://podcasts.apple.com/us/podcast/former-searcher-opts-to-franchise-instead/id1569715379?i=1000597672705
Scenthound Brand video: https://youtu.be/uQcFQd2XrKE
David Long on why he Invested in Scenthound: https://youtu.be/uIiF9FSQytI
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