Company: Retention.com, Austin, TX
Company Description: Retention.com technology helps DTC eCommerce businesses grow by unlocking vast new, high-intent customer cohorts. We help clients identify abandoned-cart and browse-abandonment shoppers and convert them into loyal customers by leveraging existing marketing and automation flows, which can 10x abandonment revenue alone. We've grown revenue 21X since 2021, and continue to scale rapidly.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Electronic Commerce Solution
 Nomination Title: Retention.com's Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Retention.com products were initially created in 2019 and since 2021 they have coalesced into a platform that continues to evolve, with the most recent changes going live in November 2022. For the specific suite of products mentioned below (all part of our current platform) the features have become live since Jan 1, 2021.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 331 words used.
Retention.com technology helps DTC eCommerce businesses grow by unlocking vast new, high-intent customer cohorts. We help clients identify abandoned-cart and browse-abandonment shoppers and convert them into loyal customers by leveraging existing marketing and automation flows, which can 10x abandonment revenue alone. We also help businesses refresh stale sending lists in order to reactivate dormant customers.
Abandoned cart emails are the most valuable emails by orders of magnitude. eCommerce businesses can only send abandoned cart emails if that person is logged into their Shopify site; Retention.com’s Reclaim can identify those shoppers and allow businesses to send significantly more abandoned cart emails.
98% of website visitors leave without submitting an email address. Retention.com’s Resolve allows businesses to capture more browse abandonment traffic for those who do not submit an email address while shopping.
Retention.com’s Reactivate helps businesses clean dormant email lists and identify active users as well as known spam traps in order to safely re-engage the active segment of an unengaged email list.
Meta/Facebook ad retargeting has become less effective overall and has made retargeting more expensive and challenging with increasingly shrinking (and expiring) audiences. With Retention.com’s Meta Persistent Audience tool, clients can push a much bigger audience of high-intent prospects that were on their website into Facebook to create more effective retargeting advertising campaigns.
DTC eCommerce brands need to be able to send email/SMS marketing flows immediately to prospects who abandon their shopping journeys to maximize conversions. Retention.com data flows into client automation tools in real-time and maintains reliable connections and uptime even during busy, high-stakes seasons like Black Friday/Cyber Monday.
Our real-time reporting dashboard shows revenue, ROI, trends, usage, and contacts acquired. Brands can see how many contacts per day are added to cart, ordered, suppressed and collected – all in one place. Brands can track incremental growth enabled by Retention.com cohorts over their normal sales/growth cycles.
In short, Retention.com fuels brands’ existing marketing engine with a vast array of new prospects.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 250 words used.
The revenue speaks for itself. Since Jan 1, 2021 we have grown from $600K to $13MM ARR with only 6 full-time employees..
This growth is explosive, and far faster than any of our indirect competitors (we do not have any 1:1 direct competitors), including SafeOpt.
Customer satisfaction with Retention.com products has been exceptional. Here are a few quotes from happy customers:
“Retention.com was the big win I needed to drive incremental growth for our email channel and beyond. It is easy to set up, and there is no term commitment required. What more could you want as a marketer?” – Sam Zivot, StickerYou
“The results from Reclaim have been fantastic. It was easy to implement, and the incremental revenue is easy to see. We love the product.” – Jeremy Thurswell, COO, Kitsch
“Email is over 50% of total revenue, and Retention.com Resolve is now the fastest-growing lead source to the channel. Resolve was easy to implement, and Latico is seeing 20x ROI.” — Ben Schreiber, Head of Ecommerce, Latico Leathers
“The changes at Facebook and Apple are making driving and converting traffic more difficult to navigate every day. Retention.com Resolve has come to the rescue, filling our list with new, targeted, and engaged emails. We look forward to a long partnership with Retention.com!” – Julia Linker, Sr. Director, CRM and Lifestyle, Vital Proteins
We can also share testimonial videos from high-growth brands BlendJet and Tonal. Check out reviews on G2!
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 80 words used.
Our innovative podcasts show how we do business differently and how we scaled so quickly:/
Work in Public: Journey to a Unicorn Data Company Podcast
Join Our Team Podcast
Ten Years In The Making Podcast
Our website: Retention.com Homepage
Case studies showing positive customer experiences: Retention.com Case Studies
Videos showing how easy it is for customers to get up and running with Retention.com: Video Tutorial Playlist - How to Quickly Get Up And Running With Retention.com
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