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As a platinum sponsor of AfroTech 2023, the world’s largest multicultural tech conference, Vanguard designed and produced a 20' x 30' tradeshow booth experience highlighting the diverse experiences of our Black crew members. Our challenge was simple: Show the world that Vanguard isn’t just a leader in investing, but also a place where employees from all backgrounds can learn, grow, and thrive.
To demonstrate this, we captured the raw experiences of 6 employees through a testimonial video that was featured in the booth, social media, and the event landing page. With over 1,700 views, the booth experience and video resulted in:
- 429 new members of Vanguard's talent community (a 264% increase from 2022).
- 253 applicants (a 194% increase from 2022).
- 25 offers and 15 hires (a 650% increase from 2022).
Vanguard's mission is "To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success." This is possible by having a workforce that reflects the clients we serve. We’re proud this video showcased the talents and success stories of a few of our Black crew members and ultimately helped other professionals "see their future here."
Nomination Title: AfroTech Career Site Testimonial Video
