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At Power Home Remodeling (“POWER”), our office holiday party is anything but typical. Twelve years ago, we launched a massive end-of-year celebration in Cancun, Mexico to recognize the accomplishments of our employees over the past 365 days.
The event, now called “Quest”, is one part Coachella, one part wellness retreat, one part beach vacation — except instead of bumping elbows with 100,000 spectators, it’s an exclusive viewing party for Power employees, and their loved ones in Mexico. And this year’s event (December 13-16th, 2023) was one for the record books.
Our in-house event and creative teams intentionally construct every element — from conception to execution. Each year is unique with a new theme and an entire experience built around it. This year’s theme was ‘Paradise Dropped’ - a celebration dedicated to music being the main character and its power to transport attendees in a paradisiacal escape.
To make the event as unique as possible, no detail was left unnoticed. We architected an experience that would fully immerse attendees in music, art, and wellness. Installations that let attendees create art together, guided yoga and workouts, and a Quest Swag Store where attendees could get decked out ahead of the festival were all a part of the journey. We designed custom merchandise for attendees to take a piece of the experience home. New this year, we hosted a basketball tournament that teamed up Power employees with former NBA players for added fun and camaraderie.
It’s also important for us to create an environment at Quest that is inclusive of everyone. For those that have a sober lifestyle, we have a program called SWAY (Sober Ways to Advance Yourself), where we offered signature mocktails, dedicated lounge areas, activities, and games throughout for those that wanted a relaxing escape from the big event.
But this year marked our most challenging Quest to date. With severe weather plaguing Cancun, our teams had to make a call to move a massive outdoor festival (including the stage and all of the installations that had already been built on the beach) into an indoor arena. We strategically and methodically came up with a fast, but thoughtful plan based on the resources we had. We devised a clear and consistent communication plan to inform attendees that also kept spirits high. We were able to successfully make this happen in 16 hours where we hosted one of our biggest and best festivals to date with some of most renowned acts in music.
RESULTS:
1.. The sign-up period amongst tenured employee sold out in just four minutes — the first year this ever happened! The sign-up period for newer employees, sold out in just six minutes!
2. We boosted employee sentiment about Power. A survey found: 96% of our employees agree Power is a fun workplace, and 96% believe that Power is a great place to work.
3. Our social media amplification also sparked hype and attention: we garnered 160k total impressions from event social content — a 17% increase from Quest 2022 social content. We received a 139% increase in non-followers who viewed our Quest social content versus our average.
Nomination Title: Quest 2023 by Power Home Remodeling
