Company: Persado; New York, NY
Nomination Submitted by: Inkhouse
Company Description: Persado is the Motivation Artificial Intelligence (AI) company, generating personalized communications at scale. Persado’s specialized AI doesn’t create content for content’s sake, it identifies and applies audience desires and trends to better engage customers. ChatGPT is exploding, but understanding what motivates people to act is the next frontier of Generative AI technology.
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: Content Marketing Solution
 Nomination Title: Persado's Motivation AI Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Product Update: Feb 2022
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 346 words used.
The ability to motivate has been revered as purely human, but Persado has delivered this capability in its Motivation AI software by leveraging Generative AI for brands to “speak” to customers as if they know them personally, while adhering to brand guidelines. Persado’s platform motivates individuals to act and drives significant revenue growth. Persado has accumulated a powerful knowledge base trained on real-world marketing communications with 150 million US. consumers.
The Persado Motivation AI Platform enables brands to interact with prospects and customers—across email, SMS, web, and social—as if they know them personally. By doing so, the platform has been proven to increase marketing conversion rates and drive business impact.
Motivation AI is a class of enterprise Generative AI technology that uses advanced machine learning (ML), natural language processing (NLP), and deep learning transformer models to understand intent and create emotion-informed messages that are quantifiably proven to motivate behavior.
Unlike Generative AI, which pulls and learns from the “Wild West” of the Internet, Persado has trained its language model using enterprise communications. It is specialized, curated to be without bias, and can adjust to brand voice. Persado has the only model today trained on real-world interactions. The platform houses the largest customer motivation knowledge base, enabling brands to determine message intent, emotional context, and motivation by leveraging:
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100 billion digital impressions a year
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15 million+ unique messages with performance metrics
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800,000 A/B tests in-market—the equivalent of 645 years—measuring and refining motivation-focused language, emotional response, and engagement
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More than a million words and phrases tagged for accumulating performance metrics
In February 2022, Persado released powerful new functionality in its Motivation AI Platform: Language Profiles, a pioneering new type of first-party data; and Personalized Content Generation, which matches content to the customer through all communication channels. A large insurance provider using the new functionality saw a 278% lift in quotes finished with their personalized campaigns by targeting their various Language Profiles. Not only can the insurer achieve personalization for its customers, but it is able to do it at scale and with significant profit to the business.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 303 words used.
Persado has raised a total of $66 million since its founding in 2012—with the latest (Series C) in 2016. Persado taps into what has become a white-hot market with the potential to generate as much as $200 billion in incremental revenue for the Fortune 500, and up to $800 billion worldwide over the coming decade, according to a study conducted by BCG.
The company has continued to innovate, grow, and renew the vast majority of its customer base for more than a decade. Many of the world’s biggest brands, including JP Morgan Chase, Ally Bank, Gap, Marks and Spencer, Dropbox, Tapestry, and Verizon, rely on Persado to drive revenue through hyper-personalized messaging and content. With the Persado Motivation AI Platform, the top 30 Persado customers have achieved over $1.5 billion in incremental revenue over 4 years.
While Persado’s largest customer segment is retail, five of the 10 largest banks in America (BankRate List), including Chase—among other FinServ companies—are repeat customers, along with well-known brands in travel and leisure, such as Costa and several of the world’s largest airlines.
New tools likeChatGPT, as well as Generative AI use cases, have exploded in recent months. However, not all Generative AI solutions are created equal. Persado has a tenured history with Generative AI and applies mathematical certainty to marketing copy, personalizing messaging to unlock never-before-seen levels of customer engagement.
The secret lies in Persado’s AI and language insights, which are derived from more than 100 billion unique customer interactions and from real interaction and transaction data from 150 million U.S. consumers. Persado’s Motivation AI Platform drives business impact out of the gate; with learning that improves over time as a brand’s customers engage with its communications. This unique value proposition has Persado on track to nearly double its customer count in the coming year.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 220 words used.
—Slides illustrating how the Motivation AI Platform works (Attached)
—Sample of Persado customer comments and results, and market references (Attached)
—2/23 - 2023 Persado Customer Motivation Report illustrates the performance data and trend insights available within Persado’s vast knowledge base of marketing communications. (Attached)
—Persado Customer Satisfaction - Dashboard for 2022 Net Promoter Scores (Attached)
—1/31/23 - Insider Intelligence article: 5 Tech Trends For Marketers to Watch in 2023 – Excerpt: “#2. Generative AI will transform creative … Only 4% of marketing and ad executives worldwide said they were not currently using AI, according to a June 2022 MIT Technology Review Insights … A quarter (25%) of US adults may have already interacted with Generative AI content on Persado, an AI marketing platform, according to Persado.”
—1/23 - Retail TouchPoints article - Customer Marks & Spencer wins Retail Innovator Award for business impact using Persado––Chosen as one of 17 innovators from 150 nominations (Attached)
—10/22 - Press release about innovation for the ecosystem - Persado Unveils Motivation AI for Martech Partners
—3/22 - Press release - Persado AI Content Generation Platform Named Winner in 2022 Artificial Intelligence Excellence Awards
—2/22 - Press release about new functionality - Persado Announces First-of-its-Kind Language Personalization Capabilities and a New Form of First Party Data—Capabilities open $800B in incremental revenue for innovative brands.
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