Company: Neudesic, Irvine, CA
Nomination Submitted by: Neudesic, an IBM company
Company Description: Neudesic, an IBM Company, is a professional services firm dedicated to advancing businesses with Microsoft technology expertise. We excel where people, technology, and business intersect, focusing on turning challenges into opportunities. Our role is to guide clients from identifying their core challenges to implementing tailored business solutions, setting them up for sustained success.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing Executive of the Year
 Nomination Title: Tyler Suss, VP of Marketing
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated individual's achievements since January 1 2022, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
This is a written submission for Tyler Suss, Vice President of Marketing for Neudesic, an IBM Company, a global professional services firm dedicated to advancing businesses with Microsoft technology expertise. We excel where people, technology, and business intersect, focusing on turning challenges into opportunities. Our role is to guide clients from identifying their core challenges to implementing tailored business solutions, setting them up for sustained success.
- If you are providing written answers to the questions for this category, you must answer this first question: Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 198 words used.
Tyler Suss's career in B2B technology marketing over the last decade showcases his profound impact on the growth and visibility of the companies he has been a part of. Starting as the first marketing hire at Synoptek, Suss was instrumental in the company's growth, leading its marketing team and strategy to drive revenue from inception to $200 million. Following his tenure at Synoptek, Suss took on the challenge of leading global product marketing for Kofax's Intelligent Automation Platform. He played a crucial role in the company's marketing rebrand, which garnered a 2020 Stevie Gold Award. This rebranding effort was monumental, resulting in 2 billion impressions from over 1,000 global media placements. This extensive visibility significantly contributed to Kofax's ascendancy in the intelligent automation space, taking the company from nearly zero to almost a 20 percent global share of voice. Under Suss's marketing leadership, Kofax saw its revenue grow to $500 million, a testament to his skill in deploying effective marketing strategies that drive substantial financial growth. Tyler has also played the role of fractional CMO for mutliple tech start-ups, responsible for crafting product and growth marketing strategies that help build a case for their next funding series.
- If you are providing written answers to the questions for this category, you must answer this second question: Outline the nominee's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Tyler's impact started when he joined Neudesic in 2022 as a Director of National Marketing, Alliances, and GTM for the Data & AI practice in the Americas. His responsibilities included go-to-market strategy, growth marketing, content marketing, and sales enablement. Under his guidance, Neudesic won back-to-back Microsoft Partner of the Year Awards for Artificial Intelligence in 2022 and 2023. Tyler played a pivotal role in marketing for Azure OpenAI, achieving Launch Partner status, and for Azure Databricks, attaining Elite Partner status. His effective management and strategic approach to marketing for Neudesic's Data & AI practice, which resulted in an 85% YoY growth, underscored his capability as a leader in the field. In 2023, Tyler was promoted to Vice President of Marketing, reporting directly to the Chief Revenue Officer. Within his first 90 days, he restructured the marketing team, formed a new charter, and launched a new internal marketing service program, "Marketing Launchpad," enhancing efficiencies with new processes and introducing repeatable GTM playbooks along with new marketing services to support various business units. Tyler restructured the marketing team into three pillars: growth marketing, content marketing, and brand marketing, further evolving Neudesic's marketing organization from a reactive service function to a growth channel focused on revenue generation. Tyler also spearheaded the company's brand renovation program; forging a new identity and design system that modernized the tech company's brand. Tyler's new vision for marketing resulted in $3.6 million in marketing-sourced revenue, a substantial increase from the $200,000 recorded in 2022.
- If you are providing written answers to the questions for this category, you must answer this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 250 words used.
Tyler's journey is marked by being tasked with building a team and crafting the initial branding and go-to-market (GTM) strategy from the ground up. This starting point is significantly different from that of many of his peers, who might have entered well-established marketing departments with ample resources, including large teams and substantial budgets. Tyler's experience underscores a scenario where success depends not on the scale of resources but on the ingenuity, adaptiveness, and strategic foresight of the individual.
The uniqueness of Tyler's achievements becomes even more pronounced when considering the dual focus of his marketing efforts. He has adeptly marketed both Technology Services and Software products, each requiring distinct marketing methodologies. This versatility demonstrates a breadth of expertise and adaptability that is not commonly found. Typically, marketers specialize in one area, but Tyler's ability to pivot between two different sectors underscores his exceptional understanding of market dynamics and consumer behavior.
With over a decade of experience reporting directly to executive management, Tyler has been exposed to invaluable insights, enabling him to make more strategic decisions. Under Tyler's leadership, Neudesic's marketing generated revenue grew from $200k in 2022 to $3.6million in 2023, which is noteworthy because it highlights a direct link between the onset of his leadership and his impact on business growth.
Tyler's achievements illustrate a trajectory of growth and success under constraints that might have hindered others. His ability to thrive with limited resources, adapt to diverse marketing demands, and significantly contribute to business strategies sets him apart.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination. (up to 250 words):
Total 235 words used.
Description of attached references in order:
1. Neudesic Brand Guide: In an industry characterized by constant change, our brand refresh represents a bold vision for the future. It's a signal to our clients, partners, and the broader community that Neudesic not only understands tomorrow but knows how to navigate it. This project was created over the 2nd half of 2023 and used to facilitate company alignment, design modernization, and new GTMs.
2. Neudesic Website Rebrand - a look at the before and after (Neudesic homepage), an enhancement to our digital storefront using elements from our brand refresh.
3. Neudesic's Tech Vision - pillar thought-leadership asset that launched with the new brand. This included a 30-page report, an audiobook version, and blog series that is posted on Neudesic's company LinkedIn page.
4. Neudesic's LinkedIn Community and LinkedIn Impressions screenshot - achieving a record-breaking 1 million impressions in just 30 days and transformed the company's social media presence from simply a job posting platform to a thriving community hub.
5. 2022 Marketing Sourced Revenue - a screenshot of the starting point: $200k in marketing sourced/ generated revenue
6. 2023 Marketing Sourced Revenue - a screenshot of the results from Tyler's first year of leadership: $3.6 million in marketing sourced/ generated revenue.
7. Tyler Suss's LinkedIn profile - learn more about what Tyler has accomplished through innovation, adaptability, and a deep understanding of marketing and business fundamentals.
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