Company: Netcracker Technology Waltham, MA
Company Description: Netcracker Technology, a wholly-owned subsidiary of NEC Corporation, has the expertise, culture and resources to help service providers around the world transform their businesses to thrive in a digital economy. Our innovative solutions, value-driven services and unbroken delivery track record of three decades help service providers to achieve their digital transformation goals.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Telecommunications - Product
 Nomination Title: Netcracker's Digital Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
February 2022
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 350 words used.
The telecoms industry is at a critical juncture, where previous ways of doing business are no longer financially viable. The consumer market has reached saturation - there are more mobile subscriptions than the world’s population. 5G coverage is approaching 40% globally - and yet telcos are unable to make new revenue from this technology. And telecom has a poor reputation for customer experience with the lowest Net Promoter Score (NPS) across all industries. With these significant challenges, it’s no surprise telco business growth has been flat for several years.
To turn the business around, telcos know they need to modernize their business to become digital players with the agility of tech companies like Amazon, Google and Apple. This extends beyond implementing the next iteration of mobile or fiber technology and requires a fundamental change in IT - how to better engage with customers, run the network more efficiently, charge for services in new ways, and diversify the business.
Netcracker realized a new approach to IT was needed to achieve these goals and launched the Netcracker Digital Platform. We created a modern IT stack from the ground up that was open and built on cloud technologies, with full automation to maximize operational efficiency and driven by artificial intelligence to improve decision making. This approach is vastly different to the legacy IT in telco networks today and Netcracker was a pioneer in bringing this level of agility, openness and innovation to the IT domain.
Due to its superior capabilities Netcracker Digital Platform has become the leading platform for telco digital transformations globally with a focus on business growth. Highlights include:
- Personalizing the customer experience: We provide a 360 degree profile of the customer, innovative gamification techniques and powerful generative AI assistants to radically transform customer engagements in telecom.
- New monetization models: Telcos can charge for 5G services in new ways, such as latency, and expand into lucrative B2B/vertical markets with sophisticated partner management and new business models including B2B2X.
- Autonomous networks: Our groundbreaking network and service automation technology deploys services fast, continuously optimize networks and fixes issues before they become service affecting.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 348 words used.
[REDACTED FOR PUBLICATION] Netcracker Digital Platform has executed over 60 deployments globally. [REDACTED FOR PUBLICATION]
T-Mobile US
T-Mobile has the largest 5G network in the USA attracting many partners to use its wholesale network as MVNO and IoT providers. With Netcracker Digital Platform:
- Partner onboarding time was reduced [REDACTED FOR PUBLICATION] enabling faster revenue recognition
- Modifying existing plans or adding new plans [REDACTED FOR PUBLICATION] can now be done in a few days.
- Issues reported by partners were reduced [REDACTED FOR PUBLICATION].
“Netcracker Digital Platform has given us the capability to bring partners in quickly, monetize their offerings and keep them on our network so that everyone achieves success.” -- Dan Thygesen, SVP & General Manager, Wholesale, T-Mobile
Vodafone Oman
A new 100% digital telco in Oman since 2022 that chose Netcracker Digital Platform with the following results:
- Fully digital self-onboarding in [REDACTED FOR PUBLICATION]
- #1 NPS in Oman
- 100% digital payments
- Self-check for technical, financial and network issue from mobile app
Virgin Media O2 (Joint ownership between Telefonica and Liberty Global)
By transforming to Netcracker Digital Platform, VMO2 has experienced the following outcomes within 12 months:
- Reduced the number of product catalogs [REDACTED FOR PUBLICATION]
- [REDACTED FOR PUBLICATION] full omnichannel capability
- [REDACTED FOR PUBLICATION]downtime
- Dramatically reduced operating costs [REDACTED FOR PUBLICATION]
[REDACTED FOR PUBLICATION]
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 138 words used.
Due to its expertise, support and partnership in helping Vodafone Oman achieve its goals, Netcracker recently received the Chairman Award for Champion Partner of the Year from Vodafone Oman.
“As a new operator establishing a presence in the Sultanate, we selected Netcracker as a strategic partner from the very beginning to support our mobile network launch, enable fast time to market and help us to deliver a rich digital customer experience. We are proud of our partnership with Netcracker, who time and again has proven its commitment to excellence and unwavering focus on delivering value to our customers. I look forward to building on our success and exploring new opportunities for growth and innovation as we continue our journey of success in Oman.” -- Bader Al Zidi, CEO, Vodafone Oman
Press release: https://www.netcracker.com/news/press-releases/netcracker-receives-vodafone-oman%E2%80%99s-chairman-award-for-champion-partner-of-the-year.html
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