Company: Natural Cure Labs, St. Petersburg, FL
Company Description: Natural Cure Labs is a certified minority-owned dietary supplement manufacturer. With a portfolio of immune support focused products, Natural Cure Labs offers an award-winning, science-based approach to natural health. Natural Cure Labs has operations in New York, California, and Florida with a nation-wide distribution network in 33 states and coverage in most major online marketplaces.
Nomination Category: Product Management Categories
Nomination Sub Category: Product Developer of the Year
 Nomination Title: Damon Sununtnasuk
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominee since January 1 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominee: his or her history and past performance (up to 200 words):
Total 200 words used.
This nomination is for Damon Sununtnasuk who supports product development for Natural Cure Labs, a 6x times American Business Awards Gold Stevie Award-winning dietary supplement company.
Damon has a history of developing ground-breaking supplement technology to help thousands of people improve their health and wellness. Many of these efforts have been recognized with a past Gold Stevie.
For this year’s nomination, Damon produced a science-driven formula using unique and patented ingredients to address the metabolic health crisis impacting the United States.
- 40% of Americans have prediabetes and 11.6% of Americans have diabetes (CDC 2021)
- 41% of people suffer from metabolic syndrome (NHLBI)
- 88% of Americans have some metabolic dysfunction (University of North Carolina 2019)
This represents a staggering 291 million people who need help.
Damon created a revolutionary formula to help control the levels of circulating glucose in the blood following meals containing carbs, starches, and sugars.
The groundbreaking formula includes:
- 2x patents
- 47 published research studies
- 11 unique ingredients
Furthermore, during the 2023 award year period, Damon’s prior product formulations have contributed to:
- 170% revenue growth, representing +90% of the company’s revenue performance
- 600% expansion of staff headcount
- A cover profile on The Inc Magazine December 2023 issue
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the nominee's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 163 words used.
Damon’s individual product achievements have been undeniably impactful since the beginning of 2022, with his specific products directly contributing to:
- +170% revenue growth and +220% unit sales growth year-over-year
- +20,000 net new annual customers
- +1,300 monthly product subscriptions
- Expansion to 33 new US-based warehouses
- Addition of 9 new naturally derived products
- Addition of 1 new manufacturing facility
- Channel diversification to +16 marketplaces including Walmart, Amazon, TikTok, Kroger, and others
- Significant industry recognition, including “Achievement in Management - Health Products & Service” 2023 Gold Stevie American Business Awards, " Achievement in Management - Health Products & Services " Gold Stevie 2022 American Business Awards, " The 10 Iconic Business Leaders Making a Difference in 2023 " by The Inc Magazine
As a product-led growth company, Damon and his product leadership have single-handedly been responsible for the financial and customer success of the company.
His products have impacted thousands of households:
- 90,000 unique customers
- 17 million capsules produced
- 150,000 products distributed globally
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 88 words used.
Damon’s product leadership has helped expand the business in unique ways:
- The products helped open new marketplaces including Kroger (national grocer in USA), Walmart, Faire, Wellness Global, and others
- Launched a new product line "Palmara Health" including USPTO registration and complete digital overhaul
- Brokered the expansion of product line to Mexico, United Kingdom and India via distribution and reseller partnerships
- Won numerous product, industry, segment, and professional awards and recognition
- Invited to speak on over 20 interviews, podcasts, and other public speaking events for the industry and company
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 79 words used.
Attached, you will find:
- Product growth on Brand Website
- Product growth on Amazon
- Product growth on novel channels like TikTok
- Product Award: Achievement in Management - Health Products & Services GOLD STEVIE® WINNER
- Product Award: The 10 Iconic Business Leaders Making a Difference in 2023 – The Inc Magazine
- Product Award: "Health & Wellness Nutrition Manufacturer of the Year - USA" 2023 Global 100
- Product Award: “Natural Products Manufacturer of The Year – USA" 2023 International Elite global award
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