Company: Molecular, Watertown, MA
Company Description: Molecular is the Internet advisor that helps results-driven companies transform their business online through expertise in strategy, technology and experience design. Since 1994, Molecular has directed successful Web initiatives for top companies, including Reebok, Nikon, Talbots and HumanaOne. Molecular has offices in Boston, New York and San Francisco.
Nomination Category: Web Site Categories
Nomination Sub Category: Product Information

Nomination Title: NikonUSA.com Web Site Redesign

    When was this web site first published?

        February 27, 2008

    Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://www.nikonusa.com/
        Nikon engaged Molecular to formulate their online strategy and vision, as well
        as redesign the NikonUSA.com site to “make it easier to do business with
        Nikon”. Molecular began with extensive research that culminated into four
        customer personas which were used to develop the Web experience. Next,
        Molecular established a solution for the new NikonUSA.com where customers can
        learn, explore, and get inspired.  The site uses stunning photography and 3D
        flash to emphasize the creative potential of Nikon products while providing
        customers complete product information. Using a unique filter tool,
        photographers at every level can easily browse products.

    List the appropriate creative and production credits for this entry:

        Darryl Gehly                 Executive Vice President, Molecular
        Ujjal Sanyal                   Senior Consultant, Program Management, Molecular
        Raphael Chun              Principal Consultant, Experience Design, Molecular
        Josh Manton                Principal Consultant Engineering, Molecular
        Kim Weller   Director, Creative Services, Molecular
        Ricardo Salema           Assistant Art Director, Molecular
        Vicki LeMay                  Consultant Program Manager, Molecular
        Kevin Sardinha            Strategy Consultant, Molecular
        Anna Marie Bakker Director of Communications, Nikon        
        Joe Ventura                 Corporate & Internet Communications Manager, Nikon