Company: Hager Fox Heating & Air Conditioning Co., Lansing, MI
Company Description: Hager Fox Heating & Air Conditioning Co. was founded in 1941, and is striving to become the premier HVAC contractor in all of Michigan. Priding ourselves in providing solutions and choices for our Clients' comfort, we service and install equipment in residential and light-commercial applications. Our business sells nearly $5 million per year, and employs approximately 25 people.
Nomination Category: Management Categories
Nomination Sub Category: Maverick of the Year - Consumer Products Industries

Nomination Title: Matthew D. Anderson, Sales & Marketing Manager

Tell the story about what this nominee achieved since January 1 2013 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Matthew’s accomplishments in 2013 include:

1.Overall company sales increase of 19% over 2012 (Which was a 19% increase over 2011)
2.Matthew’s department increased 23% over 2012 (Which was a 37.5% increase over 2011), resulting in the Sales Department exceeding the entire company’s 2011 revenue
3.Installation department was 63% more productive in 2013
4.Through coaching and goal-setting, an annual sales campaign increased 485% over 2012
5.Through coaching and development, facilitated the first salesperson in company history to sell over $2 million in one year
6.Was integral in securing the largest commercial contract in over a decade
7.Created a four-tiered, fully objective, opt-in, employee of the year enrichment program. Required components include job shadowing of a Team Member, a day of community service, reading a book from a specific selection geared towards development, and attending a professional development program, followed by a one-page paper about what was learned from each component. 2013 enrollment was 43% of eligible staff.
8.Created and implemented numerous new policies and procedures, including a “Drug and Alcohol-Free Workplace,” “Company Vehicles Policies and Procedures,” “No Texting While Driving,” and an “Annual Review” and “Mid-Year Review” program for all Team Members, all with the intention of increasing the overall level of professionalism and excellence, and resulting in an 80% reduction in workplace injuries
9.Enhanced brand standards and image by designing and executing vehicle wraps of the entire fleet, and designing and launching a new website that pairs with an industry-leading push into SEO
10.Made an industry-leading investment in Big Data harvesting, aiming to identify those in the marketplace that are similar to our “True Client”
11.Outsourced underperforming areas of the business to newly-developed local partners in order to put our primary focus on our core business
12.Traveled to Grand Rapids to advise Behler-Young on SEO, Cincinnati to advise Jacob Bros. Heating and Cooling on marketing and SEO, and Detroit to advise Kotz Heating & Air Conditioning on marketing and employee development
13.Graduated from the Dale Carnegie Course
14.Joined the Lansing Chapter of Rotary International and became the Co-Chair of the Student Rotarians Program
15.Lead initiatives causing company to receive 2013 Medal of Excellence from Bryant, 2013 Highest Sales Growth Award from Behler-Young, and 2013 Super Service Award from Angie’s List (Third consecutive year)
16.In partnership with the Lansing Board of Water and Light, Hager Fox saved the community over 50 tons of coal in 2013 by intentionally selling high-efficiency equipment
17.In his spare time, Matthew sits on Michigan State University’s The School of Hospitality Business Board of Directors, and was unanimously nominated to receive Emerging Alumni Leader of the Year award for accomplishments in his field of work and philanthropic acts, making him the most junior graduate to ever receive the honor from the 87-year old institution

Matthew’s contributions in 2013 have been incredibly influential in our company. Each of his accomplishments has added a tangible, positive impact on the overall success of our business. It is our humble opinion that Matthew truly deserves to be awarded as 2014’s Maverick of the Year for Consumer Products.

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Provide a brief (up to 125 words) biography about the nominee:

Matthew D. Anderson has been an asset to Hager Fox Heating & Air Conditioning Co. since joining the company as the Sales & Marketing Manager, effectively our Chief Marketing Officer, in April of 2012. Reporting directly to the owner, Matthew was hired to rebrand the 73-year old business and increase revenue by 33%. He quickly facilitated the development by the staff of a Vision, Mission, and Core Values, keystone pillars in the transition towards professionalism and excellence.

His passion for developing people stems from his beliefs that as owners and managers, it is our responsibility to provide a safe, healthy, and thriving environment of continual training and development for our people – And that work should provide you with more than just a paycheck.